A Showman's Guide for Better Business (1949)

Record Details:

Title:
A Showman's Guide for Better Business
Date:
1949
Volume:
A Showman's Guide to Better Business .... (1949)
Leaf #:
0009
Language:
English
Subjects:
Motion Pictures, Film Industry Trade Magazine
Collection:
Hollywood Studio System
Format:
Periodicals
Coordinator:
Media History Digital Library
Description:
Date Added:
August 29, 2022
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there is an audience waiting by waiter brooks director of managers round table motion picture herald There is, without doubt, a new and larger audience waiting to be found. The movies have, over the years, developed discriminating moviegoers, and now, more than ever before, there are pictures to satisfy their tastes. Pictures that not only entertain, but contribute to the welfare of the society in which we like to live. It need cost the exhibitor no more than ten dollars a week to go after one hundred of these non-habitual movie- goers and bring them into his theatre—not once, but as regular customers. In one year he will have won him- self more than five thousand potential patrons. For ten dollars a personal letter of invitation and welcome can be printed and mailed to one hundred people, selected from groups the exhibitor has reason to believe are not regularly attending the movies. For maximum effectiveness the right group should be ap- proached for the right picture. That is to say, the week a picture like "12 O'Clock High," "Battleground" or "When Willie Comes March- ing Home" is being shown the exhibitor would send his invitations to members of the American Legion or other veteran groups. When playing "Mother Didn't Tell Me," contact a hundred doctors, dentists, their wives, and nurses. If the picture is "The Hasty Heart," address letters to citizens of Scottish descent. If it's "Adam's Rib," round up the