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A Showman's Guide for Better Business (1949)

Page scan 00011 from A Showman's Guide for Better Business

Record Details:

Title:
A Showman's Guide for Better Business
Date:
1949
Volume:
A Showman's Guide to Better Business .... (1949)
Leaf #:
00011
Language:
English
Subjects:
Motion Pictures, Film Industry Trade Magazine
Collection:
Hollywood Studio System
Format:
Periodicals
Coordinator:
Media History Digital Library
Date Added:
August 29, 2022
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the movie habit.... by Chester editor film daily bahn I HE "MOVIE HABIT," a phrase we have heard much about, has been bandied back and forth in recent dis- cussions of the problem of slackening audience attend- ance. This "habit" (the word is not well chosen), rather this "enthusiasm" for pictures, is a desire for film enter- tainment which for many years was considered almost instinctive. With the growth of diversified entertainment media, such as radio, television, sports activities for participants and spectators, many people who had been active movie- goers were weaned away from motion pictures to other recreations. The time is now for a revaluation of this "enthusiasm" and how it affects us in the shape of things to come. There is no question that if movie-going is inculcated in the young, it will be much easier to maintain a constant audience for our wares. Nowhere can the youngsters receive as much for so little as they do in our theatres. Our problem is to attract this audience with all of the showmanship at our command. For example: The children's matinee idea has been a valuable one. Not only with films selected to meet the youngster's requirements, but with live entertainment, appealing to the subteenagers. There have been excel- lent results with the student admission plan. This plan will be even more effective when the nuisance admissions