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THEATRES picture history will be made by free and easy here’s why it’s full of stars who do things... play parts here’s how • In THE handling of the new Buster Keaton picture, Free and Easy, follow the instruc- tions listed here. Give the balance of the cast equal prominence with the star. Keaton has one of the greatest assemblies of stars ever created. published by Fox West Coast Theatres los angeles, California HAROLD B. FRANKLIN president • general manager Howard Sheehan vice president Frank Whitbcck director advertising • publicity EDDY ECKELS editor associates C. J. VerWALEN KIRK (art) special representatives BERT ADLER, new york city DAVE DAVIDSON, Chicago H. E. JAMEYSON, bansas city BOB HARVEY, san francisco EDDIE FITZGERALD, Seattle APR 16 ithbp a i. c n in this one picture. The stars act . . not as in other “star casts” that have gone before . . not just a “strut in front of the camera,” these stars actually play parts . . that is one reason that we must take full ad- vantage of the names. Here is the billing that you are to follow: Free and Easy with the greatest cast ever brought together in any picture— BUSTER KEA- TON, William Haines, Anita Page, Lionel Barrymore, Robert Montgomery, Trixie Friganza, Karl Dane, Dorothy Sebastian, Gwen Lee, John Mil- jan, Fred Niblo, Cecil DE Mille, and 100 other Metro-Gold wyn-May' Merrymakers. Directed 1 Edward Sedgwick. If you use the M-G-fyJ^ - ‘-ljailgt 2 • ShkT'i" iu . .print a spot and get this cast on it. Give all of the names a break in your lobby display . . and in all other advertising that you do. It has been found that the above billing . . used in various cities where the picture has played . . will build up the weekly gross into the big hit class. Follow thru! price < 25c > ten dollars the year