Fox West Coast Theaters Now (April 16, 1930)

NOW • WITH THE ad- vent of talking pictures came the real Marie Dress- ier. Her delight- ful artistry has won the acclaim of all critics and elevated her to new heights of popularity among the fans. Again in “Chasing Rain- bows,” she com- pletely dominates the work of all other players. Critics, in pre- V i o u s pictures, have compared her mastery with that of the super-greats of the stage and screen, but in “Chasing Rain- bows” her great versatility finds further expression. She’s a hot bet right now. One character who will sell any picture. Don’t miss any opportunity to take advantage of her popularity. Order by Mat Number 108 . the TREND of the times # When we read some of the advance information on Grantland Rice’s Spartlights, where they tell us they are go- ing to show the world how homeless canines are trained to perform some of the most dif- ficult of feats, we wonder why some one has never built a sub- ject for the screen divulging the secret of how blondes can go so many days without food— Doggone, can those dames eat? # No Matter what position you hold in the Fox organi- zation there is something wrong with you if you fail to become imbued with the spirit of co- operation that permeates the organization. Witness the case of Charles Morrison, colored porter of the Fox Waldo Theatre, Kan- sas City. L. B. Sponsler. manager, was in a sweat over Mickey Mouse material that was delayed an transit. Everybody around the house had heard his prayerful queries about ‘‘an express pack- age.” Sponsler was down town. On APRIL 16TH 19 3 0 his return he found the pack- age with C. O. D. charges of $24. They were paid. But by whom? Inquiries developed the fact that when the shipment came Morrison was alone and ac- cepted it, paying the driver in cash. “You see suh,” said Morri- son, “ah hears you talking about some fool package, and I knows you want it so ah just digs down in the ol sock.” @ Can You imagine a verse sprouting in Seattle. Such oddities are rare from that sec- tion. In view of the fact it was accompanied by ten bucks, we, of course, can afford to publish it. It comes from Hal Elias of M.G.M., and here it is. I've scanned your musings Concerning Showmen plus and Pix and Such And Inspiration beckoned— I heard her call Stunts? Yea—I've copped ’em all! Thanks Hartman. Baetz and other West Coast beauts! Another bow to NOW Ah, Fairest One I'll woo you yet Another year - - - And cheap at that— For ten ! On second reading of the let- ter we find the ten simoleons was for a subscription as indi- cated by the caption on his verse which reads “The World’s First Free (?) Verse Subscription, or 10 Bucks for the Privilege, Thank You.” personal talks 9 concluded from one with emotional people ... is that they become entangled ... in their own emotions. There- fore a showman ... is a natural victim of con- fusion—especially so . . when inescapable prob- lems are . . . hurtling toward him. But—to realize his own limitations ... and weaknesses ... is half the battle. To antici- pate his dilemma... and be prepared to struggle with his problems . . . is foresight. If he is ... a real showman ... he will somehow manage ... to conquer his problems . . . without losing a whit of . . . his emo- tional richness. You are no dumb ani- mal . . . resigned to what comes. You are a man ... you are a show- man — with foresight. Use your brain ... your wit . . . your ingenuity. Study your problems closely—and with con- fidence in your ability to understand — Draw on your fund of experi- ence ... to help you to understand. Remember . . . that there is some solution to every problem — something happens. Make it happen your way. But— Remember ... that no one man ... was ever so profound . . . that an- other man ... could not contribute to his knowledge. If you have reached the bot- tom of your bag of tricks ... if you have tried every stunt you know ... to drag the melting public ... in off the sizzling streets . . . into your cool thea- ter—let another man's ingenuity aid you. Do not be afraid SPRING RELEASES TO SET NEW RECORDS studio offerings are laden with golden possibilities with outstanding features including classics, comedies booked to use the other man's . . . ideas—when they harmonize . . . with the needs of your commun- ity. You know your patrons. You know what they need. Does your foresight tell you .. . that a stunt you've read in NOW— will work in your house? Then use it I Drill . . . Hammer . . . Pound away. Have foresight enough ... to see that consistent effort . . . will put—your— theater — permanently ... in the public mind. • Commencing with Easter Week a dozen pictures are scheduled for release that show every indication of possessing record-breaking box-office qual- ities. Seldom is this number of pictures available at one time. Commenting on these pro- ductions Harold B. Franklin said: “I have looked over the bookings and pictures that are available beginning Easter Week, and everything indicates this part of the year ought to be the beginning of a record- breaking era, if we can judge by the splendid product available.” Among the foremost of these productions is M-G-M’s Rogue Song which introduces Law- rence Tibbett to the picture go- ing public. For more than nine weeks this picture has been en- joying tremendous business at Grauman's Chinese in Holly- wood. From the Fox Studios a suc- cessor to Sunny side Up will be given in the latest Janet Gaynor and Charles Farrell vehicle. High Society Blues. These pop- ular players have another pro- duction which will find a strong appeal to audiences. ----- Tt is prophesied by many that the M-G-M picture Divorcee, starring Norma Shearer, will duplicate Anna Christie at the box-office. This picture is based on the successful novel Ex-Wife. It is a gorgeous production and a story every one will under- stand and appreciate. During this period a western that will create history at the box-office is The Arizona Kid with Warner Baxter. It is a follow-up of the exploits of the Cisco Kid made famous in Old Arizona. Those points which have not played Montana Moon with Joan Crawford have a real box- office attraction headed their way. It is claimed by many who have seen Universal’s All Quiet On The Western Front that this is the finest war picture ever made. It will have its pre- miere at the CARTHAY CIRCLE, Hollywood, with an admission price of $1.50 during the run. This picture, as everyone knows, is based on the famous book bearing the same name. More than a million copies of the book have been sold. Another unusual picture em- anating from the Universal studios is King of Jazz with Paul Whiteman. The screen has never seen a more spectacular or beautiful production. Effects have been injected in this pic- ture that have never before been accomplished. From the comedy standpoint R-K-O’s The Coocoos with Bert Wheeler and Robt. Wool- sey should find a heavy response from every box-office. A release from the Paramount studios which will have a mighty strong appeal to the women will be Sarah & Son, starring Ruth Chatterton. It has the sort of punches that will reach the heart of every woman who sees it. A box-office flurry will be created by Light of Western Stars wherever it is played, as do all this type of outdoor western talkies. As a sequel to Wings, Buddy Rogers will be offered in Young Eagles. It has some mighty fine material in it from spectacular as well as entertainment stand- point. A strong boxoffice title is offered in Ladies Love Brutes. It stars George Bancroft, whose name always spells box-office. With the proper spirit and effort put back of these produc- tions, one of the most successful periods ever enjoyed by the F. W. C. theatres should be es- tablished. trade paper views song o my heart as an EPOCHAL FEATURE ® Indications are that Song O’ My Heart, John McCor- mack’s first picture which has been made in both standard width and Grandeur by Fox, will be one of the outstanding productions of the year. So you might know what the industry is thinking of it and that you might be prepared when you will show this picture, we are quoting for you the tribute given it by Variety. This might ordinarily be called their review, but you will realize it is more of a tribute than a review after you have finished reading Sil- verman’s views: " This is not merely a matter of John McCormack singing 1 1 songs, but a film that’s going to reap. Fox: studio has and will surprise many in the trade by the manner in which it has molded what might easily have become so much sentimental sop into a charming background for the Irish tenor. It is spiced by more inter- woven legitimate comedy than any talker to date. Boiling it all down leaves two basic factors. McCormack’s voice and J. M. Kerrigan. "McCormack’s first screen effort is going to be a delight for two of the three present generations. And so far as the British possessions it can’t miss. (Sitting through ‘Song O’ My Heart’ is no hardship. ‘ Original story as outlined by J. J., McCarthy, who also picked the title, had no other aim than the heart. There was never any thought of trying to, make a romantic screen figure of Mc- Cormack, nor would the singer’s dig- nity permit that he be made to look ridiculous in his own eyes by any twist in the scenario. Between trying to turn out a sentimental, yet not too senti- mental. story and preserving the Mc- Cormack wishes it amounted to some- thing more than the ordinary prob- lem. Considering or ignoring these