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ture will play, has made a deal for Paul Whiteman balloons. They come from the Western Novelty Co., 718 South Los Angeles Street. Leon Harris, manager. The price, fully im- printed with date and theatre, is $92.50 for 5,000. angle into everything that you feature. Dance hall orchestras and cafes . . get them to feature the music hits of The King of Jazz. a ballyhoo noted director Whiteman records from The • HERE is the first picture to King of Jazz. be staged . . every foot of it Phonograph in your lobby —by a legitimate stage produc- . . better still . . can you con- er. John Murray Anderson . . nect a loud speaker that will and what a job he has done, bring to the street the music of What the Follies, the Scandals the production? and the Greenwich Village means to New York . . what ■ . • they mean for spectacle, wit, merchant tie-Up physical beauty—lavish produc- 1 tion . . The King of Jazz will Q MERCHANT tie-up on White- mean to the talkies. man records . . get windows When you get a peep at The . . get the merchants to dis- King of Jazz, you’ll find it a tribute heralds. Get the girl PICTURE . . every inch of it. "The King of Jazz" . . with rotund PAUL Whiteman .. is the most glorious spec- tacle ever conceived in the mind of man . . • c> .. it is the most colorful melody romance ever produced .. it costs better than a million dollars . . it has more clever people than any picture produced up to date.. it has more feminine beauty . . more ravishingly gor- geous girls than you ever dreamed of . . there is more genuine entertainment than we ever thought possible.. "The King of Jazz" is a picture . . every inch of it is super- entertainment .. there are more novel ideas in it than you would expect to find in five pictures. . . Believe what we are telling you . . Los Angeles will rave over "The King of Jazz" as they never did before over any picture! IT DARES TO BE DIFFERENT 11 N am?v S c? U WITH OR'GI 1 STARTLES WITH onv° R r a c£ RMS WITH MEL- ODY.. FASCINATES WITH BEAUTY..YOU CHORT1 F WITH JOY AT THE COMEDY • ■.hen is 1930 ORCHESTRA !AT\ONAL OTHERS entertainment | MURRAY ANDW* uni^RsmTTicture With rollicking and rotund WORLD PREMIERE STARTS TOMORROW AT 11 A.M. Whiteman HIS BAND AND JOHN BOLES A Spectacular Production More Originality..New Id and Feminine Beauty..Th Score of Rivals... { glased ... andflow , I JOHN MURRAY ANDERSON ■ - - A UNIVERSAL PICTURE . . DOORS OPEN 11-00 AM' MON WORLD PREMIERE APR. 19 -^KITIUMOX beautiful as the mri«e.. ■ and with ,d how Wo '^G „7‘| oS? TUN Mat. No. 107 • GIRL angle has been injected in this ad via the decora- tive illustrations and the girls predominating in half- tone photos. Reason for this is also explained in text. Remember when ordering mats use mat number at bottom of each mat. A FOX WEST COAST THEATRE fHE \l_KED about n the history llY WOOD... jn guessing • • • ilating * No*- e something to IS a picture... . entertainment To Exploit... Advertise...Publicise 'King of Jazz”... Some Don ts... and Some Dos... Read ^ Carefully... for Important Stress Points. F by frank whifcbeck GRAND AT SEVENTH houjd be J premiere ItlOX RDAY am Mat No."105