Fox West Coast Theaters Now (May 14, 1930)

NOW F.W.C. President Introduces 7Vew Fox Film Mead • Also Hails H. L. Clarke Directing Business Genius • WHISPERINGS have died away . . the malicious tongue of Rumor is stilled ... Now come the cheers .. now comes order-—out of chaos! The name of one man . . the influence of big busi- ness .. has brought normalcy .. permanence .. to an organization that was filled with whisperings. Harley L. Clarke sits firmly . . solidly . . in the chair as President of the FOX FILM CORPORA- TION. Clarke brings with him a masterful career in big business and . . these days . ♦ no old fashioned weakling survives . . in big business. The very name of Harley L. Clarke steadies an organization because . . need welcomes comradeship with—success. Clarke has been successful because he is a modern .-. because his methods of business . . of finance are the methods of today. Clear . . clean . . forceful and resourceful. Names that are synonymous with international enterprise have been associated with the name of Harley L. Clarke and these same associations ♦ . . these aides and attributes of success—now become the stimulation to order and solidity that firmly, wisely, intelligently—guides the FOX FILM COR- PORATION. Harley L. Clarke isn't unknown to the motion picture industry ♦ . to the executive heads of pro- duction, distribution and theatre management. When any captain of industry registeres national success then that man . . and his business methods —are known . . and respected. The world of the motion picture welcomes and respects . . the advent of Harley L. Clarke into this industry. FOX WEST COAST THEATRES . . welcomes . . and appreciates . . the association of Mr. Clarke with our own organization. Naught hut good . . permanency and success— can come from Harley L. Clarke as president of the FOX FILM CORPORATION. His business wisdom . . his great power in the financial world . . his brilliant executive acumen will lead the FOX FILM CORPORATION to new heights ... greater endeavor ... his work in organi- zation . . progressive expansion—will place the company . . solidly and permanently—in first posi- tion in the motion picture industry. NOW Published by Fox West Coast Theatres Los Angeles, California • HAROLD B. FRANKLIN President-General Manager Howard Sheehan Vice President Frank Whitbcck Director Advertising • Publicity • EDDY ECKELS Editor C. J. Vei-HALEN Managing Editor • Associates Gus McCarthy KIRK (Art) Special Representatives BERT ADLER, New York City DAVE DAVIDSON. Chicago H. E. JAMEYSON, Kansas City BOB HARVEY, San Francisco EDDIE FITZGERALD, Seattle The TREND Of the Times • Managers of the Southern California Division had a meeting. Whitbeck stepped right up in that meeting and said: “Fellows, is there any- thing we can do to make Now more valuable to You? Have you any suggestions to make?” And one fellow without even scratching his head blurted right out in meeting, “Yes, make it a daily.” We’re looking for that fel- low and both of our hip pockets are bulging. Asked Harry Hart- man which one of his managers wanted to wish that much work on us. Without even hemming or hawing he said, “Isn’t this lovely golf weather.” But we’ll get him yet. From the central west one of the managers reports thusly on exploitation. “Nothing except the usual one sheet and 11x14 . . . Tried opening this house 3 changes a week . . . but it’s too hard to sell them the silent pictures even at 15c these days . . . perhaps a little more pa- tience and this theatre might make a dandy drug store.” • Over in San Pedro, Doc Crews, who runs the Fox Cabrillo Theatre, con- ducts a chatty column every day in the paper. You see, it’s the way in which he advertises. Doc has developed a style all his own which we believe is being read. It’s interesting. But ... he recently told of a big love-fest which was to be put on at his theatre for a local leader who was leaving for greener pastures. The big shot was good copy for Doc, but what we can’t understand is why in the same ad Doc should talk about Such Men Are Dan- gerous and Let’s Go Places. We hope the Big Tire and Spot-light man didn’t take it personal. • Victories that cost little are worth little. SIXTY MORE HOUSES IN CIRCUIT Includes Theatres in Four States • Harley L. Clarke, Presi- dent of the Fox Film Cor- poration, announces that nego- tiations have been consum- mated which bring under the Fox banner the Midland Cir- cuit of theatres, located in the middle west. Harold B. Franklin, Presi- dent of Fox West Coast THEATRES, has been negotiat- ing with M. B. Shanberg and Flerbert M. Woolf, of the mid- west properties, for the past four months, and completed the transaction after a confer- ence with Mr. Clarke. The new circuit will be added to the Fox WEST COAST THEATRE organization, and a special division office will be established in Kansas City, with M. B. Shanberg as chief divi- sion executive. In the Franklin jurisdiction there is now a Kansas City di- V visional office, which has super- vision over the recently ac- quired Miller and Midwest theatres, besides a St. Louis divisional office with jurisdic- tion over the Missouri and Il- linois theatres. No figure has been an- nounced, but it is understood that the purchasing price was over $4,000,000. The new properties include ten theatres in Kansas City, and fifty odd theatres located in the towns of Atchison, Chanute, Clay Center, Coffey- ville, Salina, Concordia, El- dorado, Hutchinson, Lyons, Ottawa, Pittsburg and Wichita, Kansas; Boonville, Brookfield, Carthage, Lexington, Marshall, Moberly, Nevada, Sedalia, Springfield and St. Joseph in Missouri, and Ft. Madison and Muscatine, in Iowa. The new deal will be effec- tive on May 10th. K. C. Theatre Is Acquired • Harold B. Franklin an- nounces that Fox West Coast Theatres have made another step toward the Atlan- tic Seaboard with the acquisi- tion of a new theatre in Kansas City. The Neptune The- atre, of that city, was brought into the great FWC circuit on the 8th of May, through nego- tiations closed personally by H. B. Franklin. NORTHWEST DIVISION MEETS • Enthusiasm Marks Region Gathering Personal words by Harold B. Franklin opened the Divi- sional Conference in Seattle, Washington, at a luncheon in the Olympic Hotel, on April 28th, when Howard Sheehan read to the 36 managers and of- ficers present a telegram from the President of Fox WEST Coast Theatres. “Tremendous times are ahead for the Motion Picture Industry,” the message said, “Fox West Coast Theatres will get its share because our man-power which has kept us ahead of the field for years will continue to keep us there.” In closing, H. B. Franklin’s mes- sage declared, “I see nothing but great days ahead.” Howard Sheehan delivered to the conference further com- munications from Harold Franklin. “About the financial structure—Mr. Sheehan said, “a happy solution seems to have been arrived at.” And later, “We are now on the verge of a great era.” Earl L. Crabb pre- sided at the conference. • HARLEY L. CLARKE, President of the Fox Film Corporation brings new vigor to the mo- tion picture industry. Thoroughly grounded in the fundamentals of finance, production and exhibition, his influence presages tremendous future develop- ment in all branches.