The fundamental principles of Balaban & Katz theatre management (1926)

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THE FUNDAMENTAL PRINCIPLES OF Table of (Contents Section Titles: 11. Advertising, Publicity and Exploitation: Advance Publicity 85 Newspaper Advertising 86 Magazine Advertising 86 Bill Boards, Street Car Cards, Posters 87 Sidewalk and Lobby Displays 88 Current Publicity 88 12. Physical Equipment : The Auditoriums 92 Back Stage 95 Offices and Extra Rooms 96 Basement 97 Lobbies, Foyers and Corridors 98 Exterior Equipment 99 Fire Escapes . 100 Sidewalks 100 Roofs 101 House Tank 101 Ventilating Equipment . • 101 Kinobooth 103 Employees Equipment and Service Rooms 104 Uniforms 105 Expendable Supplies 108 13. Typical Weekly Schedule 111 14. Standard Forms and Their Uses: Time and Payroll Forms 113 Employees Record Forms 114 Cash and Cash Disbursement Forms 114 Requisition and Property Forms 115 Pass Forms .115 Operating Forms 116 Free Admission Record 117 BALABAN 6? KATZ THEATRE MANAGEMENT