The fundamental principles of Balaban & Katz theatre management (1926)

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THE FUNDAMENTAL PRINCIPLES OF T5o the ^Manager UR ideal is to provide service and comfort to our patrons to a degree in excess of that which they have a right to expect. If we are to attain this ideal, we must be prepared to anticipate their needs and to contribute to their welfare in advance of their desires. In an effort to realise this objective, you will be carefully trained, your work skillfully planned, and our organisation so arranged that we may expect you to be of greatest service to our patrons, to our organisation, and to yourself. One of the most important duties and responsibilities is delegated to you as the manager of one of our various theatres. You, together with your organisation, interpret and personify our ideals and personalise our standards of service. Thus, each person who has the privilege of enjoying our entertainment and service should receive a lasting impression of the excellence of the service and the spirit in which it is rendered. We must be ever mindful of the cardinal fact that our patrons are seeking pleasant entertainment and diversion. For the time being, they have put aside their own home or business cares to live for a few hours in a world of music, fiction, and beauty. During this period, there is a feeling of comradeship and equality among our guests. They are actuated by a common purpose, to seek amusement and pleasure. Our sole purpose is to make their visit an enjoyable one which will leave a pleasant memory and a desire for repetition. You and the members of your immediate organisation are the contact men and carry the entire weight of responsibility for service to our patrons. To them you are the Balaban 6? Kats organisation. Your service and the spirit in which it is given is rightfully interpreted as the service and spirit of the whole organisation. [i] BALABAN & KATS THEATRE MANAGEMENT