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THE FUNDAMENTAL PRINCIPLES OF
gray hair, approaching the old southern coachman type; one who thoroughly appreciates, and through previous training has learned the rudiments of courteous service. Your greatest difficulty in selecting and holding footmen will be in obtaining one who will graciously refuse the many gratuities which are offered.
Sidewal\ or Outside Doormen
Due to the various changes of weather, we have learned that a younger man, perhaps about twenty-three or twenty-four years of age, of the clean-cut college type is very desirable, rather tall, in the vicinity of six feet in height, erect, optimistic and smiling, extremely courteous, and one who is at home in making contacts with those who are strangers to him. Where you use more than one sidewalk man, it is important to have them of somewhat the same sise.
Qashiers
Cashiers should be young ladies about twenty-five years of age, having a very pleasing personality and voice. It is not necessary that they be beautiful girls, but should be of a refined type, not using too much rouge or lipstick, and wearing their hair in a conservative style rather than in an extreme fashion. We have been able to find the type which we are describing, those who do not go to extremes in make-up or dress, but have a certain wholesome, frank, businesslike appearance which is much appreciated by our patrons.
Doormen and TDic\et T5a^ers
The point where the patron surrenders his ticket is the real entrance to your theatre, and it should be at that place that you make every effort to impress upon him the refinement and the dignity of your organisation. Therefore, you should select your ticket takers from men about fifty years of age, who are well preserved, rather tall with a bit of gray hair. This type of man is capable of transmitting by his appearance the atmosphere which you should be striving to build up throughout your theatre.
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BALABAN 6? KAT2 THEATRE MANAGEMENT