The fundamental principles of Balaban & Katz theatre management (1926)

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THE FUNDAMENTAL PRINCIPLES OF rather than simply to take them. Endeavor to school your ticket takers in such a manner that this attitude approaches an art. Your ticket takers should also be impressed with the fact that any authorised admission in the form of a pass entitles the bearer to the same courtesy and gracious treatment as those who are admitted by ticket. You will impress upon them that the position of ticket taker is one of trust, and to discharge the duties connected with the position is a credit to the individual. In all situations arising from questioning the ages of children with regard to the proper admission ticket which they should present, be guided by a broad interpretation of our policy being sure not to offend the patron, and to give that patron the benefit of any doubt which might exist in your mind. The same idea of a broad interpretation of our policies where those policies affect the theatre-going public, will guide you in determining the length of time after the ticket change that you will accept tickets of lower price. This time can be determined only by close observation and experience. You are cautioned that the ill will incurred through the refusal of one admission, in most cases, greatly outweighs the small advantage of adhering to a finely drawn policy depending upon time. Qashiers Ticket selling when well done is an art in itself. It is more than the mere taking of money and giving in return tickets and change. Your cashiers should be so trained that, in addition to performing their mechanical duties in a business-like manner, they radiate and reflect the spirit of pleasure and welcome to our patrons. Through careful selection you have a distinct opportunity to transmit to your patrons the refinement and graciousness of the feminine touch. Accuracy and speed are essential, but these elements are not necessarily accomplished by a worried expression and a pessimistic attitude. Caution your cashiers, as well as other b4] BALABAN 6? KATZ THEATRE MANAGEMENT