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THE FUNDAMENTAL PRINCIPLES OF
You are expected to maintain a sufficiently close observation of the screen effects produced to satisfy yourself that these effects are in accord with our standard. Pictures should not be run too fast or too slow. Any deviation from the proper speed will detract from the effectiveness of the exhibition and interfere with the rendition of the musical accompaniment. The pictures should not be too light or too dark. They must be properly framed. Our audiences will not hesitate to call attention to the latter defect. During your initial inspection of the picture, you will observe the condition of the films which have been sent you by the exchange. Our position in the field of moving picture exhibitors justifies our demands for prints which are in good condition, free from scratches and other defects.
In our theatres, we do not permit a manager under any circumstances to omit purposely any complete unit of a performance or any entire reel of a picture after the arrangement of the program is finally determined. In any questions arising over films, every effort should be made to communicate with and get the approval of our film booking department.
JYCusic
In view of the fact that the members of our organisation have been pioneers in the effort to bring good music to large audiences at popular prices, we have the desire to emphasise the necessity for each of our managers giving careful thought and study to this feature of his programs. We realise that most of our managers are not skilled musicians, but with sufficient keenness and intelligence, they will be able to sense the reaction of the audiences to the character of the musical programs presented.
Motion pictures without musical accompaniment lose much of their effectiveness. Therefore, in order to add to the pleasure of viewing motion pictures, we have formed the practice of scoring all film subjects. This practice is known as "cueing." The fundamental
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BALABAN &? KATZ THEATRE MANAGEMENT