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THE FUNDAMENTAL PRINCIPLES OF
Qomplete (Program
The Art Director and members of his staff, arrange for the presentation of various parts of our programs. In most cases the Theatre Manager will have the opportunity to express his thoughts and make recommendations. He must never lose sight of the fact that these members of the Production Department hold their positions, because of their ability as showmen, and if recommendations which the theatre manager makes are not carried out, he must be broad enough to accept the ideas of the Production Department without resentment in the matter.
In the arrangement of programs, we are guided by the desire to present the proper appeal, contrast, emphasis, continuity, and balance. It is necessary to present variety in the 1 "appeal" of each performance to meet the tastes of mixed audiences. "Contrast1"' is brought out through the routing of the individual numbers to' gether with the musical score during the few moments of transition from one part to another. "Emphasis" is obtained through the position of a number with reference to the entire program. In the development of our particular style of performance, we have found that the most emphatic position is that which immediately proceeds the feature picture. The "Continuity11 of the program has a two-fold purpose; first, the continued and uninterrupted presentation of the numbers which is accomplished by the close co-operation of the conductor, stage manager, and operator; and second, maintaining continuously the attention of the audience to our entertainment which is accomplished primarily through meeting the conditions above stated and the proper program arrangement. "Balance11 is the term used to express the proper arrangement of the elements of pathos and comedy, the classical and the modern, the serious and the frivolous so that any person seeing part of our program is more likely to have been pleased.
During the initial performance of a stage production at your theatre, you should observe it carefully with a representative of the
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BALABAN 6? KATZ THEATRE MANAGEMENT