The fundamental principles of Balaban & Katz theatre management (1926)

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THE FUNDAMENTAL PRINCIPLES OF with field glasses. In all cases where kinobooths are provided with field glasses, the manager should demand that they be constantlyused by the projectionist and hold him strictly to account for screen effects. We believe it will be found beneficial for the manager to check the projection each day by taking one of his operators — preferably his chief operator — and observing the screen effects from seats in the first and second row on the main floor. Many of the effects described are not apparent from the rear of a large auditorium. Though we have said little about the screen, it is of vital importance that it be properly selected and maintained. Several standard works on projection treat on the subject of suitable screens for auditoriums of different shapes. Satisfy yourself that you are using the proper screen for your particular theatre. Then maintain that screen by proper cleaning, and resurface with some standard treatment at least twice a year. You, as a theatre manager, are engaged in the business of properly presenting the motion picture. Therefore, there is no detail too small to warrant your careful attention in perfecting the presentation so that it meets with the approval of the general public. [83] BALABAN 6? KAT2 THEATRE MANAGEMENT