Ballyhoo (Summer 1965)

Page scan 0002 from Ballyhoo

Record Details:

Title:
Ballyhoo
Date:
Summer 1965
Volume:
Galaxy of Fine Films Contest (Summer 1965, no date)
Leaf #:
0002
Language:
English
Collection:
Canada, Global Cinema, and Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library, Greig Dymond in memory of David Dymond, Paul Moore and Jessica Whitehead
Coordinator:
Media History Digital Library
Description:

Ballyhoo

  • Ontario 'B' District Ballyhoo, editor: Dan Krendel (1952-55)
  • Profit Blitz for ‘Fitz’, editor: Dan Krendel (1955)
  • National Ballyhoo, editor: Dan Krendel (1956-57)
  • Time Out for Ticket Talk, editor: Norman Barker (1960-61)

Ballyhoo (1952-61) was published by Famous Players Canadian Corporation as a mimeographed internal sales and theatre managers’ newsletter. Editor, Dan Krendel, had been division manager of the Ontario ‘B’ District since 1942, and initially created Ballyhoo in 1952 to circulate weekly updates for a regional sales contest. Ontario ‘B’ District Ballyhoo continued until 1955 as a tool for sharing and incentivizing new sales techniques and publicity methods as the movie business declined in the face of television and the baby boom.

In Fall 1955, Profit Blitz for ‘Fitz’ was a nationwide sales contest, named for Famous Players’ president J. J. Fitzgibbons, honouring his 25th year as head of the business. Dan Krendel was made National Drive Captain and edited a weekly newsletter for the campaign.

From 1956 until at least 1957, National Ballyhoo was published weekly with Krendel as editor. He continued the style and content developed earlier for his Ontario ‘B’ District, but now extended vastly for a chain-wide coast to coast scale. Ballyhoo’s sharing promotional tools came at a time of contracting box office as television and automobile ownership became prevalent in the mid-1950s.

By 1960 until at least 1961, Time Out for Ticket Talk continued as a mimeographed newsletter, edited by Norman Barker of the head office publicity department. Time Out was compiled on a less ambitious scale than Ballyhoo. Compared to the earlier national compilation of local publicity gimmicks, Time Out often contained only a single memo or reproduced local story, and was often undated and only informally edited.

– Paul Moore, March 2024

Date Added:
August 01, 2024
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FAMOUS PLAYERS OFFERS ITS SHOWMEN $5,000.00 IN CASH AS PRIZES IN THE SUMMER GALAXY OF FINE FILMS: » ats BEST OVER-ALL EFFORT GROUP #1 FIRST PRIZE GROUP #2 GROUP #3 BEST SINGLE STUNT?! SECOND PRIZE THIRD PRIZE FOURTH PRIZE FIRST PRIZE SECOND PRIZE THIRD PRIZE FOURTH PRIZE FIRST PRIZE SECOND PRIZE THIRD PRIZE FOURTH PRIZE GROUP #1 SPECIAL SHOW FIRST PRIZE SECOND PRIZE ee FAMOUS PLAYERS’ SUMMER. * GALAXY oF FINE Fim CONTEST IS UNDER WAY, HERE'S THE BREAKDOWN!..... EASTERN DIVISION ba, Pewee BEST CAMPAIGN FOR ANY INDIVIDUAL FEATURE , $250.00 $200.00 «4 $150.00 | $100.00 $250.00 $200.00 $150.00 $100.00 a $250.00 $200.00 $150.00 $100.00 GROUP #2 $75.00 FIRST PRIZE $50.00 SECOND PRIZE el Son pe GR oe at peer ee a GROUP #2 GROUP #3 $75.00 $50.00 —$———<—— CONFECTIONS PROMOTION GROUP #1 FIRST PRIZE SECOND PRIZE THIRD PRIZE FIRST PRIZE SECOND PRIZE THIRD PRIZE FIRST PRIZE SECOND PRIZE THIRD PRIZE 7 \easy prs $100.00 $50.00 $25.00 $100.00 $50.00 $25.00 $100.00 $50.00 $25.00 RENTALS, ETC. GROUP #3 FIRST PRIZE $75.00 ~* Bete SECOND PRIZE_ ——— a “THE CAMPAIGN WILL BE BASED Se THE QUARTERS BUSINESS Br HERE'S AN EXTRA BONUS OFFER eoe FOR JULY, AUGUST NDSEPTEM BE R/ $50.00 — ron To * x THE BONUS OF ae GIVEN TO THEATRE MANAGERS ON PROOF OF PROMOTIONAL ACCOMPLISHMENTS ON THE RECOMMENDATION OF THEIR DISTRICT MANAGERS WILL BE CONTINUED DURING THE CAMPAIGN. WINNING FOUR SUCH SPECIAL AWARDS WILL ALSO CONTINUE TO RECEIVE AN ADDITIONAL $100.00 BONUS! MANAGERS