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THERE’S just no getting around it. Life’s more fun if you’re pretty. What if all those Fairy Godmothers weren’t hanging around to make you a Great Beauty when you came into the world? You still have your native feminine wit, haven’t you? And Glamour? And a beauty counter? You can still make your face your fortune, and it won't cost you one, either!
Helena Rubinstein, who conducts an eminent Fifth Avenue beauty salon, has worked out three sure¬ fire cosmetic budgets to take the hit-or-miss out of beauty-buying, a woman’s favorite market for hitting-and-missing. Somehow, a woman just can’t re¬ sist those little magic bottles and jars regardless of whether they’re right for her. A sixteen-year-old loves to buy rich emollient oil, which she needs about as much as she needs crutches, whereas an older woman, perhaps, may not realize that’s exact¬ ly what she does need.
On the basis of age, which is the important fac¬ tor determining what cosmetics a woman should have, Madame Rubinstein has set down the beauty aids actually necessary to beauty.
This cosmetic budget sweeps aside all non-es¬ sentials, all waste, with the result that every precious dollar spent shows up in your pretty face. And how much does it cost to keep beautiful this cosmetic budget way? Very little indeed. If you’re between sixteen and twenty-five, it costs 3 cents a day; be¬ tween twenty-five and forty, 5 cents a day; between forty and upward, 10 cents a day. At right, we list the items each age group needs. Please write us if you want to know more about these products.
4 -First Stops to Boauty”
2 ff Pasteurized” Face Cream
1 Town & Country Make-up Film
2 Apple Blossom Faee Powder II Behstieks (for eheeks — lips)
Extras
1 Aquaeade Foundation Cotion 1 Waterproof Maseara 1 Speeial Cream Masque
FROM sixteen to twenty-five are heedless years because they’re blooming years.
No matter what you do to your face or don't do to your face, you’re apt to get away with it — at the time. But as you sow, little one, so shall you reap. One thing more — no cosmetic can make you lovely at any age unless you do your part — cleanliness inside and outside, exercise, and a vita¬ min-packed diet.
For this age, Madame Rubinstein recommends “First Steps to Beauty,” a package containing Pas¬ teurized Face Cream to cleanse and soften your skin, and Beauty Grains — wonderful for that face-scrub¬ bing young skins thrive on. Then a Make-up Film for a creamy powder base, Apple Blossom Face Pow¬ der, light and fine, and Debstick lipsticks. For the months you’re flush, Madame Rubinstein lists in¬ triguing “extras” to add to your glamour.
Buoyant young faces, to Madame Rubinstein’s mind, are attractive without rouge. But if you want roses in your cheeks, put them there with your Debstick. It smooths on like cream rouge.
This year’s supply of cosmetics, $11.30 — 3 cents a day. That’s little enough for a year’s beauty, yes?
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