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Oracle: Radio 135
There are exceptions— among two thousand stations there must be. Stations exist in which a strong feeling for the life of the region makes itself felt beyond the broadcast of traffic conditions and warnings to orange growers to set out their smudgepots. No one who has not lived a fairly long time in a community can assess the quality of the services such exceptional stations render; they are outstanding in a field where the average is extremely low. The reasons are both economic and social: affiliated stations have to carry a certain number of network broadcasts and enrich their income by selling time locally for programs of little merit; hardly any pressure is brought to bear upon them to improve their service, and serious community interests tend to bore those not directly concerned; the stations live in an atmosphere of noprotest, the audiences are satisfied. But if all the stations are blameless, the fact remains that this is what radio is in small communities. As the networks and the metropolitan stations go deeper into television, the situation of the smaller units grows serious; they can survive only if they satisfy interests left untouched by the networks, and in the past they have shown little inclination to discover what these interests are and how to serve them. It has been predicted that the small independent station will be all that's left of radio within a few years; up to now they have been serving small percentages of the local population and not in a way to rouse enthusiasm a£ the prospect that presently they will have the field to themselves.
"THEY CAN TURN IT OFF, CAN'T THEY?"
When broadcasters are thoroughly exasperated by criticism, they are likely to blurt out the home truth that no one compels any citizen to keep tuned to a program he doesn't like; something like compulsory listening was reported in Nazi Germany, but to us the mere suggestion of a device that could turn radios on, without the consent of the listener, sounds like a threat to the social sanctity of the home, an invasion of our private lives— and a grim prediction of life under bureaucracy. Sometimes the critic is coyly