The Great Selection: "First National First" Season 1922 - 1923 (1922)

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* SMI F5I1 t(,o\ ajlllllllllllll iiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiMiiiiiiiiiiiiiiiiiiiiiiiiiii lllllllliliillilllim iiiiiiiimiiiiiiiiiiiiiiiiiininiiiiimiiiii iiiiini iiiiiiuiiiiiiiiiiiiini iiimi i tiiiiiiiiniii i i i Mini i iiiiiimiiiiiiiiiimil The Great Selection FOR months past our Exhibitor Executive Committee has been engaged upon the vital task of seleding from our many and unequalled sources of production supply what we believe will prove the most attractive line of box office pidures to be released during the coming season. This tremendous work of examining hundreds of plays and stories and choosing from the many stars, directors and studios available to us the talent best fitted to give our theatres the class of pictures we must have is now so near completion that we can announce most of the results. Several important deals yet to be concluded will materially add to the wealth of these present offerings. We emphasize the all important fad that First National is offering not the output of one or two studios, not a produd limited to several series of produdions featuring the same adors — We offer a selection, a selection from a mass of dramatic material, a selection from many established stars, a selection produced by the best paid and most brilliant individual talent in the field. We offer a selection of attractions chosen by us for our own theatres. We believe that the seledion of First National Attractions described in this issue of The Franchise will again demonstrate that our organization of exhibitors has, because of our intimate contact with theatre-goers, enabled us to choose a group of attractions which will easily place First National First for the coming year. None but First National has had such magnificent and varied produdion talent and resources to draw upon. None but First National theatre owners are in a position to pick and choose the variety and quality of productions we will offer our fellow exhibitors this season. None but First National is so vitally concerned with the box office value of its produdions because we are buying for our own theatres. And so we present our seledion of attractions for the coming season in the confident belief that exhibitors, having the same experience as ourselves of what will pay at the box office, will be quick to realize that these carefully selected First National attractions will place their theatres as well as our own first in the race for the coming season of better business. oAssociated First GNgtional Pictures, Inc. New York Office, 6 West 48th Street, Ne<w York, N. Y. -lllllllllllllllllMIMIIIIIIIIIIIIIIIIIIIIIIMIIMMIIIMIIIIIIIIIIIIIIII Mil' 11111 ' """ I'" ' > iiiiiiiiiiiiiii ii Minimi mi in inn, , ,„„„ M , Illlllllllliilllll iiiinn iiliiliiiiiiiiiii.iiiiiiiir I ^