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THEATRES IN THE WIDE WORLD
Features and Comedies offered to you
which have ruined many businesses — but these years of adversity have taught us how to improve our procedure for the future.
Our most difficult problem, like that of every distributor, has been to get fine pictures at a price which would return a reasonable box office profit. We believe our latest production affiliations are a development which will greatly improve our product and at the same time so reduce manufacturing costs as to bring our pictures within the reach of theatres which in the past have had to get along with releases of less box office power. And we must never forget for a moment that the safety and future of our business lies in providing better, more entertaining and more artistic productions.
Our Franchise Plan, as we had anticipated, has proven a welcome and workable relationship to the great majority of exhibitors who have tried it.
Those exhibitors who because of individual and local conditions have found the Franchise unworkable have been relieved. First National has never forced any exhibitor to make good his contractural obligations under the Franchise although having a perfect legal right to do so.
The organization, in all its relations has ever been guided by the power of right rather than the force of law.
The First National Franchise is, and will continue to be, the greatest asset an exhibitor can have provided his business circumstances are such as to permit him to enjoy its protection and privileges. The vast majority of Franchise Holders show no eagerness to give up their Franchises. Upon our organization's record for fair dealing, we base the hope and belief that there'll be a Franchise everywhere.
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