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MANAGERS AND PROJECTIONISTS 213
Projection
UNDER the broad term "projection," many things are grouped. After the work of the actor, the director, the cameraman and all those other various ones having to do with the production of the photoplay is finished, the product only has commercial value when it is finally presented to the public on the screen.
Presentation of the photoplay and projection of the photoplay are terms with entirely different meanings. Projection includes only those actual things necessary to the placing of the picture on the screen. Presentation of the photoplay includes its projection and all those various things which go to (a) make the theatre patron comfortable ; (b) to properly synchronize appropriate music with the picture; (c) to make the surroundings pleasing; (d) to make proper lighting of the auditorium, and in fact all those various things which go to make the finished whole pleasing to the audience.
It is only with projection that we are, however, concerned. We believe there are very few who realize to what an extent the whole motion picture industry rests on the final act of projection. It may be stated as an incontrovertible fact that the success or failure of any photoplay, insofar as concerns any individual audience, will to a very considerable extent rest upon the excellence of its projection. We do not believe any pers.on conversant with the facts will dispute the statement that inferior projection will mar the production — make it less pleasing to the audience. Nor do we believe anyone will dispute the proposition that the more pleasing the screen results, entirely aside from any merit it may have as a play, or the "pulling power" of the artist therein, the greater will be the patronage of the theatre.
On the other hand certainly no one will even question the statement that a dim, "fuzzy," unsteady projection of a photoplay will be far less pleasing to an audience than will a perfect projection.
Most of the readers of this book have visited theatres where the projection is very good indeed, and have also visited theatres where the projection is very poor indeed. You all know what the relative effect of those two conditions