Handbook of projection for theatre managers and motion picture projectionists ([1922])

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298 MACHINE TABLE B smoke and gas in case of fire, so that although a portion of the audience may, and probably will, be seated literally within eighteen inches of the ceiling of the room, they will not be aware of anything more than a stoppage of the show should a fire occur. It is a simple problem to make such a room practically entirely sound proof. In fact, there is no valid objection to such a projection room location, except the matter of installation cost. It is a lamentable fact that both architects and exhibitors, with some exceptions, seem imbued with the idea that projection room location is of no particular importance. This error •is tremendously harmful to the industry, because it makes for inferior Figure 81 A. results o n t h e screen, and inferior results on the screen make for a less pleasing general screen result, with consequent lessened patronage. THE MAIN FLOOR LOCATION.— The location of the projection room on the main floor of the auditorium offers no insuperable, or even largely objectionable difficulties, as has been amply proven in the west, where many high-class theatres have projection rooms thus installed. It is very largely a matter of occupying space which might otherwise be devoted to high-priced seats. The point the exhibitor who objects to the main floor location overlooks, is that with a main floor projection room location he gets maximum possibility for screen results, hence greater drawing power at his box office. Take a theatre seating two thousand, for example. Assume it to give three shows a day. It then has 2,000x3= 6,000 seats to sell each day. Suppose the projection roojn occupies space in which 30 seats might be placed, and that those. seats, if filled, will sell for fifty cents each, or fortyfive dollars a day. Mark you well the IF FILLED. Haw many theatres do sell their entire seating capacity for -three shows? Very few, if any, except in the case of attractions