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882 HANDBOOK OF PROJECTION FOR
possible that he can be sufficiently familiar with all the various kinds and types of equipment used in projection work to be able to select the best there is to be had. It also must be remembered that neither the manufacturer or his engineer can be depended upon to say that the goods of a rival manufacturer are best. They have goods to sell and their business is to sell them. They may honestly believe theirs to be the best equipment, but in the very nature of things they are prejudiced and hardly able to make an unbiased comparison. There are now available a few really competent projection engineers who have no "ax to grind" in the matter of equipment. These men should be consulted. Not only should they be asked what equipment is best, but the exhibitor should insist that the engineer make clear the reasons why the equipment he names is best.
In the matter of projection room planning and location, the foremost professional projector manufacturers have available a technical engineer who is entirely capable of giving competent advice. We would suggest that the exhibitor decide upon the kind of projector he is going to install, even before he plans the theatre, and then oblige his architect to consult with and be guided by the technical engineer of the projector manufacturer he proposes buying from in the matter of projection room location and plans.
The author of this book also is willing to act in an advisory capacity with regard to projection room location and plans. In his case, however, there is a charge for the service, and while this charge is quite reasonable, the services of the projector manufacturer's technical engineer may be had free of cost.
Remember that the box office income of the theatre will be injured by anything that injures screen results. It is therefore not good policy to place high-class screen results at the mercy of an architect who, however learned he may be along general construction and decorative lines, knows little or nothing about practical projection, and probably not overmuch about the technics of projection. Such a course cannot but result in the hampering of the work of the projectionist, and the injury, to a greater or less extent, of the results on the screen.
Consulting a competent projection engineer in matters of this kind will save you money in the end, even though it is necessary to pay a fee for his services. The return should be, and in all human probability will be, at least a hundredfold.