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Hands of Hollywood
kinds of neighborhoods in order to secure the reactions of various types of audiences, e. g., high'dass residential, working class, and middle class.
The picture at its preview showing is longer than it will be when finally released. The director and the cutter ascertain from the attitude of the audience just where the picture is "draggy" and the necessary cuts are ordered. If a situation or title, intended to be funny, does not get a laugh, that situation or title goes "on the cutting room floor." If another funny situation receives gales of merriment, the scenario writer or gag man decides to build it up for the purpose of getting more laughs. If the dialog is too slow or is poorly reproduced, the defects are noted and the recording is remedied.
After the preview, the various members of the company hold a conference, compare notes, and decide where to cut down the footage, what titles must be eliminated or rewritten, what scenes must be retaken, what dialog must be recorded again. Changes are made after every preview until the producer is entirely satisfied.
PREMIERES
Premieres are the most colorful, most interesting, and most spectacular events in the life of Hollywood. The name premiere is given to the first night's showing of a picture and is the beginning of its official release. The price of admission for a premiere night ranges from five to fifteen dollars per seat, and the largest part of the audience is composed of motion picture celebrities.
An hour or two before the beginning of the performance, the outside of the theater is illuminated by powerful, colored lights, which are brought to the theater and operated by power wagons for these special occasions.
Dazzling colors, shining on the front and sides of the theater, enormous searchlights sweeping across the sky, thousands of excited people waiting on the sidewalk behind the rope lines, struggling to catch a glimpse of screenland's "Four Hundred," radio announcers talking from portable broadcasting stations — all these precede the premiere.
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