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Bnterefl as second-class matter January 4, 1921. at the post offlce at New York New York, under trie act 01 aur-^u a. ibis.
Harrison's Reports
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Mexico, Cuba, Spain 16.50 A Motion Future Reviewing Service Established July 1, 1919
Great Britain 15.75 Devoted Chiefly to the Interests of the Exhibitors
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A REVIEWING SERVICE FREeTfKOM THE INFLUENCE^ FILM ADVERTISING
Vol. XIX SATURDAY, MARCH 27, 1937 NoTl3
Box Office Performances of 1936-37 Season's Pictures — No. 4
Universal
The following are the box office performances of all the Universal pictures that have been released from the beginning of the season up to "Breezing Home" :
"My Man Godfrey," with William Powell and Carole Lombard, produced by Carl Laemmle, Jr., and directed byGregory La Cava, from a screen play by Morrie Ryskind and Eric Hatch : Excellent.
"Two in a Crowd," with Joel McCrea, Joan Bennett, Alison Skipworth and Reginald Denny, produced by E. M. Asher, and directed by Alfred E. Green skillfully, from a screen play by Lewis R. Foster, Doris Malloy, and Earle Snell : Fair.
"The Sea Spoilers," with John Wayne, Nan Grey, and William Bakewell, produced by Trem Carr and directed by Frank Strayer, from a screen play by George Waggener : Fair.
"The Girl on the Front Page," with Edmund Lowe and Gloria Stuart, directed by Harry Beaumont, from a screen play by Austin Parker, Albert R. Perkins, and Alice D. G. Miller : Fair.
"The Magnificent Brute," with Victor McLaglen, Binnie Barnes and Henry Armetta, produced by Edmund Grainger, and directed by John G. Blystone, from a screen play by Lewis R. Foster, Owen Francis, and Bertram Milhauser : Good.
"The Man 1 Marry," with Doris Nolan and Michaei Whalen, directed by Ralph Murphy, from a screen play by Harry Clork : Fair.
"Love Letters of a Star," with Henry Hunter and Polly Rowles, produced by E. M. Asher, and directed by Lewis R. Foster and Milton Carruth, from a screen play by Lewis R. Foster, Milton Carruth, and James Mulhauser : Fair.
"Luckiest Girl in the World," with Jane Wyatt and Louis Hayward, produced by Morrie Ryskind, from a screen play by Herbert Fields and Henry Myers : Fair.
"Flying Hostess," with Judith Barrett, William Gargan, and William Hall, produced by Edmund Grainger and directed by Murray Roth, from a screen play by Harry Clork, Brown Holmes, and Harvey Gates : Good to Fair.
"Three Smart Girls," with Deanna Durbin, supported by Binnie Barnes and Ray Milland, produced by Joseph Pasternack, and directed by Henry Koster, from a story and screen play by Adele Comandini : From Excellent to Very Good.
"Mysterious Crossing," with James Dunn, Andy Devine, Jean Rogers, and J. Farrell MacDonald, produced by Val Paul, and directed by Arthur Lubin, from a screen play by Jefferson Parker and John Grey : Fair to Poor.
"Four Days' Wonder," with Jeanne Dante, Martha Sleeper, and Alan Mowbray, produced by Robert Presnell, and directed by Sidney Salkow, from a screen play by Harvey Thew and Michael Uris : Fair to Poor.
"The Mighty Treve," with Noah Beery, Jr., produced by Val Paul and directed by Lew Collins: Fair to Poor.
"She's Dangerous," with Walter Pidgeon, Tala Birell and Cesar Romero, produced by E. M. Asher, and directed by Lewis R. Foster and Milton Carruth, from a screen play by Lionel Hauser, and Albei t R. Perkins : From Fair to Poor.
"Breezing Home," with William Gargan, Binnie Barnes, and Wendy Barrie, produced by Edmund Grainger and directed by Milton Carruth, from a screen play by Charles Grayson : Fair to Poor.
Grouping together these 15 pictures (westerns excluded) we get the following results :
Excellent, 1 ; Excellent to Very Good, 1 ; Good, 1 ; Good to Fair, 1 ; Fair, 6 ; Fair to Poor, 5.
The first 15 of the 1935-36 season were rated as follows :
Very Good, 1 ; Very Good to Good, 2 ; Good, 1 ; Fair, 2 ; Fair to Poor, 5 ; Poor, 4. The 1936-37 product shows an improvement.
Warner Bros. Pictures
"The Bengal Tiger," with Barton MacLane, June Travis and Warren Hull, directed by Louis King: Fair.
"Give Me Your Heart," with Kay Francis, George Brent and Helen Flint, produced by Robert Lord, and directed by Archie L. Mayo, from a screen play by Casey Robinson : Very Good to Good.
"Midsummer Night's Dream," with James Cagney, Joe E. Brown, Dick Powell, Olivia DeHaviland, Jean Muir, Verree Teasdale and others, produced by Max Reinhardt, and directed by William Dieterle, from an adaptation by Charles Kenyon and Mary McCall : The box office reports varied from as high as Very Good to as Low as Poor. As far as entertainment values are concerned, particularly for the masses, the picture would put one to sleep.
"Isle of Fury," with Humphrey Bogart, Margaret Lindsay, Donald Woods, and George Regas, produced by Bryan Foy and directed by Frank McDonald, from a screen play by Robert Andrews and William Jacobs : Fair.
"Cain and Mabel," with Marion Davies and Clark Gable, supported by Allan Jenkins, Ruth Donnelly, William Collier, Sr., and others ; produced by Sam Bischoff, and directed by Lloyd Bacon, from a story by H. C. Witwer: Good to Fair.
"Fugitive in the Sky," with Jean Muir and Warren Hull, directed by Nicke Grinde, from a screen play by George Bricker : Fair.
"Polo Joe," with Joe E. Brown, Skeets Gallagher, Olive Tell, and Gordon Elliot, produced by Bryan Foy, and directed by William McGann, from a screen play by Peter Milne and Hugh Cummings : Good to Fair.
"King of Hockey," with Dick Purcell and Anne Nagel, directed by Noel Smith, from a screen play by George Bricker : Fair to Poor.
"Smart Blonde," with Glenda Farrell, and Barton McLane, produced by Bryan Foy, and directed by FrankMcDonald, from a screen play by Don Ryan and Kenneth Garnet : Fair.
"God's Country and the Woman," with George Brent, Beverly Roberts, Alan Hale, El Brendel, Joseph King, Herbert Rawlinson, Victor Potel, and Robert Barrat, produced by Lou Edelman, and directed by William Keighley. from an adaptation by Peter Milne and Charles Belden. and a screen play by Norman Reilly Raine : Very Good to Good.
"Black Legion," with Humphrey Bogart. Dick Foran. and Erin O'Brien Moore, directed by Archie Mayo, from a screen play by Ahem Finkel and William W. Haines, and a story by Robert Lord : Very Good to Good. (This proved to be a one-day picture. That is, it drew well the first day. hut fell off the subsequent days.)
"The Great O'Malley," with Pat O'Brien, Humphrey Bogart. Sybil Jason, and Henry O'Neill, produced by (Continued on last f>aac)