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Entered as second-class matter January 4, 1921, at the post office at New York, New York, under the act 01 Ma.ro n s, ir/».
'S
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A REVIEWING SERVICE FREE FROM THE INFLUENCE OF FILM ADVERTISING
Vol. XX SATURDAY, MARCH 5, 1938 No. 10
Box Office Performances of 1937-38 Season's Pictures — No. 1
This is the third series of articles giving the box office First National
performances of 1937-38 season's pictures. The first series "The Patient in Room 18," with Patric Knowles and
was printed beginning with the October 23 issue ; the sec Ann Sheridan, produced by Bryan Foy, and directed by
ond, beginning with the December 18 issue. Bobby Connolly and Crane Wilbur, from a screen play by
Columbia Robertson White and Eugene Solow : Fair.
"Hollywood Hotel," with Dick Powell, Rosemary Lane,
"All American Sweetheart," with Scott Colton and Lda Lane, and Hugh Herbert, produced by Sam Bischoff,
Patricia Farr, produced by Wallace MacDonald, and di and directed by Busby Berkeley, from a screen play by
rected by Lambert Hillyer, from a screen play by Grace jerry Wald, Maurice Leo, and Richard Macauley : Good.
Neville, Fred Niblo, Jr., and Michael L. Simmons : Fair „The Daredevil Drivers," with Beverly Roberts and Dick
r Purcell, directed by B. Reeves Eason, from a screen play
"I'll Take Romance," with Grace Moore, Melvyn Doug bv Sherman Lowe : Fair,
las, and Stuart Erwin^ produced by Everett Riskin, and ' „Gold u vyhere Yqu Fjnd j „ with G Bfent
directed by Edward H Griffith from a screen play by 0Hvia deHavil,and> and Claude Rains> produced by Sam
George Oppenheimer and Jane Murfin : Good-Fair (some Rischoff> and directed by Michael CurtiZ) {rom a screen
reports Poor;. pIay by Warren Duff and Robert Buckner: Excellent to
"The Shadow," with Charles Quigley and Rita Hay Good,
worth produced by Wallace MacDonald, and directed by Sixteen ictures have alread been released. Grouping
C. C. Coleman, Jr., from a screen play by Arthur T. Hor {he pictures of the different ratings from the beginning of
man: hair-Poor. the seasorij we get tne following results:
"Headin' East," with Buck Jones and Ruth Coleman, „ „ ^ . , r*ir***ir*j*r~j
produced by L. G. Leonard, and directed bv Ewing Scott, r E*"11^11;0^' 1 j ^ Good-Good, 2; Good, 3 ; Good
from a screen play by Ethel LaBlanche: Fair-Poor. hair, 3; hair, 6; hair-Poor, 1.
"Under Suspicion," with Jack Holt, Craig Reynolds, . '[ he first 16 Plctures of the 1936"37 season were rated as
and Rosalind Keith, produced by Larry Darmour, and di follows .
rected by Lewis D. Collins, from a screen play by Joseph Very Good-Good, 2; Good, 3; Good-Fair, 3; Fair, 2;
Hoffman and Jefferson Parker: Fair-Poor. Fair-Poor, 4; Poor, 2.
"Outlaws of the Prairie," with Charles Starrett and There has been an improvement so far this season.
Iris Meredith, directed by Sam Nelson, from a screen plav «» , /> u *»
by Ed Earl Repp : Fair. Metro-Goldwyn-Mayer
"Women in Prison," with Wyn Cahoon and Scott Col "Be&> Borrow or Steal," with Frank Morgan, Florence
ton, produced by Wallace MacDonald, and directed bv Rice and J°hn Beal produced by Frederick Stephani, and
Lambert Hillyer, from a screen play bv Saul Elkins : Fair. directed by William Thiele, from a screen play by Leonard
"xt t-~ * at., " u * , j r> i . Lee, Harry Ruskin, and Marion Parsonnet : Good-Fair.
No lime to Marry, with Mary Astor and Richard „
Arlen, produced by Nat Perrin, and directed by Harry "You're Only Young Once, with Lewis Stone, hay
Lachman, from a screen play by Paul Jarrico : Fair. Holden, Mickey Rooney and Cecilia Parker, directed by
.<D •. .• ii ... ,,r ,. r~ it t i tT j George B. Seitz, from a screen plav bv Kay Van Riper:
Penitentiary, with Walter Connolly, John Howard r a
and Jean Parker, produced by Robert North, and directed 100 ' _, _ „ „
by John Brahm, from a screen plav by Fred Niblo, Jr., "Rosalie, with Eleanor Powell, Nelson Eddy and Frank
and Seton I. Miller: Fair. Morgan, produced by Wm. Anthony McGuire, and directed
„c i r xt " i, ' t\ rv j »» r. by W. S. Van Dyke, II, from a screen play bv Mr. Mc
Squadron of Honor, with Don lerry and Mary Rus t< ■ n„ A A . /„ T?„„a\\~L,.\
,, "J. . . , r A i t c J , , Guire: Very (jood-bood (a few Excellent).
sell, directed by L. L. Coleman, Jr., from a screen play by „.,„,-.. ™ , ,. . .
Michael L. Simmons : Poor. Bad Man of Brimstone, with Wallace Beery, Virginia
"i -..I ir r> it » t i • . i r ii j x Bruce and Dennis O'Keefe, produced bv Harry Rapf, and
Little Miss Roughneck, with Edith hellows and Leo • • . , . T r>„u ' r,„„, „„„„„ _i_„ u„ r,.,-;i
r . mi a a u wr ii \s r\ u i . . , directed by J. Walter Kuben, from a screen plav by Cyril
Carnllo, produced by Wallace MacDonald, and directed xx Jp d i i m„-i ' \t _ r„ a r^A
uAu c^r i l -o j xtmli x Hume and Richard Maibaum : Verv Good-Good,
by Aubrey Scotto, from a screen play by hred Niblo, Jr., .„.,,, T x ■ ^ r» i> j
Grace Neville and Michael L. Simmons : Fair. Man Proof wlth .Myfna L°y Franchot Tone. Rosalind
<>r r> a » /~l i c , , . ,, Russell and Walter Pidgeon, produced bv Louis D. Lisjhton,
A-^f ??ie"<! W£h,Cha,rles Starrett an,d r"s TMere: and directed bv Richard Thorpe, from a screen play by
d.th directed by Sam Nelson from a screen play by Joseph yj t Lawrence, Waldemar Young, and George Oppen
F. Poland and Ed Earl Repp : Fair. hejmcr . Good.Fair
Twenty-four pictures have alread) been released. Group ..Loye T Headache," with Franchot Tone and Gladvs
ing the pictures Of the different ratings (including West George, produced by Frederick Stephani, and directed by
erns) from the beg.nn.ng of the season, we get the follow Richasrd {r>m a screcn p,av'bv Marjon Parsonnet,
ing results . Harry Ruskir1i and William R. Lipman : Good-Fair.
Excellent, 2; Good-Fair, 2; Good-Poor, 1; Fair, 8; "Mannequin," with Joan Crawford and Spencer Tracy,
Fair-Poor, 10; Poor, 1. produced by Joseph L. Mankiewicz, and directed by Frank
The first 24 of the 1936-37 season, excluding the west Borzage. from a screen play by Lawrence Hazard : Very
erns, were rated as follows: Good-Good.
"Paradise For Three," with Robert Young. Florence Rice
Excellent, 1 ; Very Good, 1 ; Very Good-Good, 1 ; Good, and Frank Morgan, produced bv Sam Zimbalist, and di
2; Good-Fair, 3; Fair, 4; Fair-Poor, 6; Poor, 6. rected by Edward Buzzell. from a screen play by George
The comparison indicates that the box-office perform Oppenheimer and Harry Ruskin : Good-Fair,
ances of this season's pictures are inferior to last season's. ( Continued on Inst page)