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x HARVARD BUSINESS REPORTS
Bailey Theater 609
Purchasing Organization — Joining Exhibitors' Cooperative Purchasing Organization
Baldwin Pictures Corporation 435
Advertising — Adoption of Consumer Advertising
Boston Theaters 561
Terms of Sale — Distributor Protection for Exhibitors
Boylston Theater 555
Insurance — Basis of Estimating Use and Occupancy Insurance
Califilm Corporation 426
Advertising — By Producer to Consumer and Exhibitor
Century Theater 542
Merchandising — Change in Entertainment Program Necessitated by Technical Developments and Competition
Chain Theaters, Incorporated 550
Merchandising — Change in Theater Program Caused by Musicians' Wage Demands
Clayton Theater 490
Theater Equipment — Selection of Sound Equipment to Be Installed in Theater
Dalton Trust Company 56
Finance — Line of Credit Refused Producer Because of Decline in Quality of Product
Educational Pictures, Incorporated 101
Marketing Organization — Consolidation with Competitors to Maintain Sales
Educational Pictures, Incorporated 115
Merchandise Analysis — Use of Distributors' Opinions
Elder Film Corporation 303
Terms of Sale — FiveYear Distributor-Exhibitor Franchise Agreement as a Means for Mutual Economies
Electro Film Corporation 93
Pricing — Cash Discounts as Aid to Collections on Exhibition
Contracts Salesforce Compensation — Bonus to Stimulate Collections on
Contract Sales
Ellison Pictures Corporation 80
Accounting — Losses from Roadshow Charged to Profit and Loss