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xii HARVARD BUSINESS REPORTS
Pathe Exchange, Incorporated 409
Advertising — Consumer Advertising of Motion Picture
Pathe Exchange, Incorporated 402
Pricing — Basis Changed from Flat Rental to Percentage for Superspecial Picture
Pathe Exchange, Incorporated 359
Sales Control — Records Adopted in Centralized Control System
Pathe Exchange, Incorporated 349
Sales Organization — Centralization of Control through Reorganization of Exchange Office Management Sales Control — Standardization of Branch Office Records
Pathe Exchange, Incorporated 364
Sales Organization — Reorganization of Product and Territorial Sales Functions
Price, Waterhouse & Company 500
Accounting — For Expenditures for Sound Reproducing Equipment under Lease Contract
Prior & Reardon, Incorporated 46
Finance — Production Financed by Loan from Bankers
Publlx Theaters Corporation 514
Management Control — Executive Organization for Operation of Chain Theaters
Puritan Films, Incorporated 319
Sales Organization — Mail Solicitation in Preference to Personal Selling
Rainier Theater 596
Purchasing — Five-Year Franchise Agreement to Assure Supply
Randolph Trust Company 52
Finance — Production Loans with Appearance of Permanent Capital Discontinued by Bank
RKO Productions, Incorporated 84
Accounting — Amortization of Motion Picture Values
RKO Productions, Incorporated 144
Merchandise Adaptation — Motion Pictures Supplied with Both Disc and Film Methods of Sound Reproduction
Robinson Pictures Corporation 33
Marketing Organization — International Merger Organized to Meet Competition of Large Corporations