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ALPHABETICAL LIST OF CASES xiii
Shafer Pictures Corporation 336
Pricing — Method of Checking Receipts under Percentage Pricing Contract
Sidley Pictures Corporation 325
Pricing — Sound Pictures Sold on a Percentage Basis
United Artists Corporation 281
Marketing Organization — Cooperative Distribution by Small Group of Producers
Universal Chain Theaters Corporation 480
Site Selection — Survey of District to Determine Profitable Theater Location
Universal Pictures Corporation 341
Market Selection — Increasing Sales of Motion Pictures for Nontheatrical Exhibition
Universal Pictures Corporation 132
Merchandise Analysis — Consumers' Opinion Sought through Advertising
Universal Pictures Corporation 138
Merchandise Selection — Sound Picture Development Coordinated with Silent Pictures
Universal Pictures Corporation 473
Sales Integration — Establishing Chain of Theaters to Insure Steady Outlet for Films
Universal Pictures Corporation 273
Unit of Sale — Complete Program Service Provided under Single Contract
University Film Foundation 159
Sales Outlets — Selection for Nontheatrical Films
Vulcan Theaters Corporation 531
Executive Training — Establishing Theater Managers' Training School
Warner Bros. Pictures, Inc 444
Advertising — Trailers and Screen Announcement Service Instituted by Producer
Wellington Theater 572
Purchasing — Determination of Flat Rental Prices to Offer
Willard Theater 590
Purchasing — Acceptance of Percentage Basis for Motion Picture Rental