Harvard business reports (1930)

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ASSOCIATED NEWSREELS, INCORPORATED 131 the same quality of product that formerly existed. The existence of this danger is not to be doubted. Since the number of cooperators would be small, however, and since their own success would be dependent upon the character of the product, it is probable that the quality of the newsreels would be whatever the cooperators desired to make it. Should the service prove very unsatisfactory, it is safe to assume that withdrawals would result and competition would again develop. However, since the proposal never materialized, it is needless to discuss the argument further, especially as it probably had little if any weight in the decision. One objection to be overcome by the promoters of the project outlined in the present case was that of personal prejudices on the part of those whose cooperation was necessary. As in all cooperative enterprises, whole-hearted cooperation and loyalty were essential. No truly cooperative organization can succeed without them. It appears that they did not exist in the present instance. November, 1929 H. T. L.