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University Film Foundation
producer and distributor — motion pictures
Sales Outlets — Selection for N ontheatrical Films. A nonprofit organization incorporated to produce, collect, and distribute motion pictures of scientific, artistic, and educational value made an analysis of the market and distributors for nontheatrical films, in order to determine the proper sales outlets for its products. The organization might sell the negatives or prints to distributors, distribute its films through either theatrical or established nontheatrical exchanges, or operate its own system of exchanges. The director of the organization decided to select no general policy of distribution but to utilize a number of special policies to meet the needs of special market conditions. It was decided not to sell the original negatives, but to sell prints to certain educational organizations on long-term leases, to establish exchanges in some cities, and to place prints on a commission basis with university extension divisions for physical handling, booking, or distribution.
(1929)
The University Film Foundation was incorporated to produce motion picture films of scientific, artistic, and educational value; to collect and edit acceptable film material from other sources; and to make these films available at a minimum cost to educational and cultural institutions. The Foundation was a nonprofit organization financed by subscription gifts. It was expected that income from operation would later make the institution self-supporting. To attain its objectives, it was necessary for the Foundation to make an analysis of the market for educational films, and to survey the agencies supplying films to this market, in order to determine the proper channels of distribution.
In the motion picture industry, the market was commonly considered as being divided into two fields: theatrical and nontheatrical. This division was based on type of exhibitor rather than source of production. It was the nontheatrical market in which the Foundation was chiefly interested. Within this market there were many institutions and organizations which employed educational films, as shown in Exhibit 1.
The following report is based on a survey conducted by the Director of the University Film Foundation in 1928. The
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