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UNIVERSITY FILM FOUNDATION
169
offices to nontheatrical institutions including schools and colleges. The films were produced for the purpose of providing knowledge of the mineral and allied industries. The Y.M.C.A. Motion Picture Bureau, with offices in New York and Chicago, handled a large part of the "free" distribution of films produced for industrial firms.3 While such industrial films had been produced for publicity purposes, the self-advertising had been kept to a minimum ordinarily and the films had proved to be of real service in education. The Bureau had over 200 subjects, mostly one and two reels in length. The service had been in existence for 14 years, and the agency had enjoyed a steadily increasing patronage, as shown by the following statistics.
Year
Programs Provided
Total Attendance
Exhibitors
Cooperating Companies
1917 1921
192S 1927
1,050 12,552 19,362 26,391
352,172 3,765,613 5,324,55o 6,597,953
85 400 919
1,582
30
81
124
125
In addition to the above distributors of educational films there were 10 or more small organizations engaged in the distribution of films dealing with particular subjects such as health, travel, animal life, and history.
In marketing its films, the University Film Foundation might sell the negative or prints to distributors, or distribute through exchanges or other agencies. If the negative was sold, the Foundation would become primarily a producing organization with little or no control over the circulation of its product. As a producing organization, its influence in the field of educational service would be considerably limited. The Foundation had no equipment for the development of negative or the making of prints, but there were a number of printing concerns which were able to furnish competent service at a reasonable cost.
The average selling price of a positive print on noninflammable stock was fixed at $85 per reel. Many organizations were unable or unwilling to pay the full price of a print in order to obtain its use. Thus, the circulation of the films would be
3 See Y.M.C.A. Motion Picture Bureau, page 172.