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UNIVERSITY FILM FOUNDATION 171
be reached through an established exchange in the particular territory.
Commentary: Four points may be noted relative to this particular analysis. First, it was distinctly desirable that the University Film Foundation should make as careful a market analysis as possible as to the extent of the demand for educational films before launching any kind of a program calling for their production and distribution. Secondly, the information was probably as complete and as accurate as to the potentialities of the field as could have been expected at that time. Thirdly, beyond any doubt the analysis revealed the existence of a definite and substantial demand for educational films.
In the fourth place, it is altogether possible that the survey might have resulted in conclusions that were too optimistic in nature. A great many of the sources listed as potential markets in all probability would never take a great number of educational films. The demand for such films on the part of educational institutions was still extremely problematical. Until the place of the film as a factor in education is more definitely established than at present, estimates as to its possibilities should err on the side of conservatism rather than optimism. To attempt to force the use of educational films under conditions to which they are not adapted is likely to cause a reaction and to do more harm than good.
In view of the fact that the method proposed by the University Film Foundation for the production and distribution of its negatives or prints was in a tentative form, comments relative to the suggestions made would not be worth while. A factor never to be overlooked by the organization is the fact that certain private motion picture companies, at the time this survey was made, were definitely interested in the educational field, and that it is altogether probable that if this field promised to be one of considerable size it would be entered by the companies now specializing in theatrical films. Should this event occur, the successful continuance of the program outlined by the University Film Foundation would demand the highest degree of business acumen and sagacity. November, 1929 H. T. L.