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Y.M.C.A. Motion Picture Bureau
DISTRIBUTOR — MOTION PICTURES
Merchandise Selection — Silent Films Rather tJian Sound for Nontheatrical Motion Pictures. A nontheatrical motion picture bureau distributed, primarily as a free service, industrial and educational films supplied by cooperating business firms. With the advent of sound pictures, the Bureau was uncertain whether to request its cooperators to introduce sound synchronization into their films, in order to meet the competition of such pictures being financed by large industries and distributed independently of the Bureau. Since sound reproducing equipment was expensive and most of the Bureau's patrons were not equipped to reproduce sound films, the general director of the bureau decided to wait for further developments before taking any aggressive action to secure sound pictures.
(1929)
The Y.M.C.A. Motion Picture Bureau distributed silent nontheatrical films as a service largely for industrial and educational purposes. The films were supplied by various cooperating American businesses and industrial companies. Until 1929, the Bureau had had little competition in the distribution of nontheatrical films. With the advent of sound pictures, however, several large industries financed the production of sound pictures of an industrial and educational nature, and undertook distribution of them independently of the Y.M.C.A. The Bureau faced, therefore, not only the problem of maintaining the patronage it had gained, but of expanding for the distribution of sound versions of its pictures as soon as sufficient sound projection equipment had been installed by exhibitors.
The Y.M.C.A. Motion Picture Bureau was founded by the Industrial Department of the National Council of the Y.M.C.A. in 19 13 as a nonprofit service organization. Its purpose was to provide, at the lowest possible cost, film material suitable to the programs of churches, clubs, industries, schools, colleges, community and welfare organizations, and local Y.M.C.A. 's, and to discover and promote the most effective methods of adapting motion pictures to the programs of these organizations. Less than Yi of 1 % of all films distributed by the Bureau were of
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