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174 HARVARD BUSINESS REPORTS
and the conditions of lease of each available picture. These catalogues were also distributed by local Y.M.C.A. secretaries. In addition, the Bureau maintained an advisory department for the purpose of aiding exhibitors with the proper selection of films. One of the general director's duties was to consult with various exhibitors regarding the benefits that might be derived from the use of motion pictures. Gratis interviews or mail service were offered at either exchange. If a prospective exhibitor desired local consultation, the general director arranged for such at the exhibitor's expense, but no other charge was made for this work.
Although the Y.M.C.A. Motion Picture Bureau had been maintained primarily for the free distribution of educational and industrial films, it did distribute a few subjects for which the owners of the films required a minimum rental fee. These subjects were accepted because of their informational value. In such cases the Bureau received the amount of the actual cost of handling only, the balance reimbursing the film owner. It required advance payment for all service on which rentals were charged. All applications for both free and rental service were sent to the nearest exchange. The Bureau's terms of service were as follows:
Terms of Service
We desire to take advantage of your free film service ana agree to faithfully comply
with the following regulations:
i. To pay all transportation charges on film shipments.
2. To assume the expense of replacing destroyed, damaged, or lost films. (Reels
valued at about $75 each.)
3. To ship programs prepaid immediately after the last scheduled exhibition and
keep a permanent shipping record with express and parcel post receipts.
4. If on a circuit, to forward films to the next exhibitor, repaired and rewound.
(Films being returned to the exchange should not be rewound.)
5. Not to hold over all or part of a program without a special permit from the exchange
from which films were secured.
6. To fill out and mail immediately a detailed report on the use of the program on the
regular report cards.
7. To absolutely refrain from the use of pins, chewing gum, tire tape, and all other
foreign and damaging articles in patching films.
8. To properly replace film bands on reels before returning or forwarding them to
another exhibitor. Service to be discontinued upon violation of any of the above terms.
Signed Position
Name of Organization Address Person in charge
Countersignature by a Y.M.C.A. Secretary is necessary whenever any institution other than a Y.M.C.A. is applying for film sendee.