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Y.M.C.A. MOTION PICTURE BUREAU 175
IMPORTANT
Exhibitors desiring reliable film service should always bear in mind that the quality of our service is dependent largely upon the promptness and care they take in returning films after specified showing dates, and in rendering complete reports.
Whenever exhibitors require particular films for definite purposes we will do our utmost to provide them, but the majority of exhibitors prefer that we arrange programs suitable for their audiences.
Motion Picture Bureau
National Council of the Young Men's Christian Associations
of the United States of America
Upon receipt of an application from an exhibitor through the regular booking channels, and 15 days or more prior to the date set for exhibition, the Bureau forwarded an advance notice to the cooperating company owning the film. This notice contained such information as would enable the company to communicate with its local representative, who in turn could get in touch with the exhibitor and set up promotional activity beneficial to both.
On the date of shipment, the Bureau mailed a notice to the exhibitor which stated the date on which the films were shipped, the assigned dates for exhibition, the mode of transportation, the title or titles of subject matter, the number of reels, and the forwarding address, if the film was to be forwarded to another exhibitor before being returned to the exchange. Attached to this notice was a report card which the exhibitor was requested to fill out and return promptly.
The Bureau's film library, containing approximately 500 subjects, represented by far the largest collection of nontheatrical motion pictures offered by a single distributor in the United States. All films were classified as follows:
Free Subjects Industrial Health and Safety
Science United States Government Films
Y.M.C.A. Subjects
Rental Subjects Religious Series The Near East
Roosevelt Series Miscellaneous
Field and Stream Series
The subject matter covered by these films included over 120 industries and 100 scenic subjects. A majority were presented in one or two-reel pictures, only a few requiring four reels. All films carried in the Chicago and New York exchanges were noninflammable and of the standard theater width, 35 mm. When possible, the Bureau stocked subjects in both 35 mm. and