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Y.M.C.A. MOTION PICTURE BUREAU 181
might cooperate with certain well-known government and private motion picture enterprises, all of which are non-profit making in character and therefore not interested in profit, for the purpose of delimiting the fields to be covered by each of these various agencies. The Bureau might then undertake to cultivate exclusively its particular field to the utmost. It would be necessary, in that event, for the Bureau to sponsor actively the planning and direction as well as the distribution of the films for its particular market. Assuming that these responsibilities would probably result in additional expense, the commentator believes that this expense would be warranted. The Bureau would probably have to charge for a larger number of its films than before. Experience indicates, however, that people appreciate the things for which they pay, more than the things which are done for them gratis.
The problem of distributing sound films is an issue incidental to the one just discussed. The suggestion of superimposing sound on the old films is probably not wise, as results have not been very satisfactory where such experiments have been tried. The question raised in the case as to how important sound may be for all nontheatrical films is a real one. In certain types of these films, sound undoubtedly has value. In others, however, it is of questionable worth. For those films in which sound is a real asset, the problem of sound film projectors was at one time serious, but was to be gradually overcome through the sale of portable projectors for sound films. So far as the Bureau is concerned, its decision, relative to the use of sound, would be dependent, in part, upon its answer to the major issue in the case.
It would thus appear that the Y.M.C.A. Motion Picture Bureau has had and should have in the future a real place in the distribution of nontheatrical films. It would appear, however, that it had reached the point where a more definite policy should be determined upon. November, 1929 H. T. L.