Harvard business reports (1930)

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PARAMOUNT FAMOUS LASKY CORPORATION 191 Exhibit 6 Schedule of Personality Pictures Kept by Paramount Famous Lasky Corporation Personality Pictures Number of Pictures Units Starting Date Budget Total 3 2 Buddy Rogers 1 2 3 Richard Arlen etc. All stories for Leader Specials were selected and assigned, and in some cases were in process, in advance of the production season. In some cases such important players as George Bancroft and Clara Bow were featured in conjunction with an all-star cast. In others, the title of the story predominated, and the cast of stars was featured as of secondary importance. Because of the impossibility of accurately measuring public opinion, Leader Specials were known to have exceeded more costly pictures in total box office receipts. New Show World Specials were the Paramount Famous Lasky Corporation's extended-run pictures that commanded $1.50 and Exhibit 7 Cost Summary of 1929-1930 Productions Kept by Paramount Famous Lasky Corporation Summary of Cost — 1920-1930 Productions Number of Productions Classification Total Cost Average Personality Pictures Commander Specials Leader Specials New Show World Specials Total Total Cost (not including New Show World Specials*) Average Cost (not including New Show World Specials*) * Because of their production costs and greater exhibition value, New Show World Specials were not included in the general average costs.