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HARVARD BUSINESS REPORTS
$2 admission prices when prereleased for roadshow purposes. " Glorifying the American Girl," a Ziegfeld production, assigned to a high-salaried director, cast with all star players, and staged on an elaborate basis, was typical of this type of picture. In that particular case, the use of Ziegfeld's name represented a large cost in itself. Because New Show World Specials required extensive preparations, as a general rule their production was started prior to the opening of the regular production season. For control purposes a summarized cost statement, such as is illustrated in Exhibit 7, was compiled for all four classifications.
RELEASE CONTROL
Tentative Release Schedule,
Immediately following the approval of the production program, the studio cabinet prepared a tentative release schedule for the first six months of the new theatrical year. Such a schedule is shown in Exhibit 8. This schedule was limited to six months because of: current changes in public demand; unavoidable production substitutions; the possibility of acquiring rights to some current story or stage play success for immediate production; the general consensus of opinion that a more extended schedule would be unwise; and finally, the probable introduction
Exhibit 8 Tentative Release Schedule Used by Paramount Famous Lasky
Corporation
Date
Starting Date
Pre-release Date
Production Number
Title of Production
Director
Cast
Remarks
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