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PARAMOUNT FAMOUS LASKY CORPORATION 193
of new devices for the production of motion pictures. In 1929, because of the almost certain advent of a larger exhibition screen, all-color films, and perhaps the third dimension camera, the matter of production innovations became one of unusual importance. Tentative release schedules were used to inform the general production manager of changes in release dates as they occurred from time to time throughout the year. These enforced changes were not uncommon, and were the result of unavoidable production delays.
Final Release Schedule,
Approved tentative release schedules were put into final form after all changes were definitely decided upon. As a rule, changes in the final release schedule occurred in one in ten pictures. Since these changes affected the entire mechanism of distribution and exhibition, it was necessary for the production department to fill in vacancies by substitution. Substitute pictures were always available. They were derived from productions finished ahead of schedule, pictures filmed before the production season, and roadshows not yet released for regular distribution.
Final release schedules, such as that shown in Exhibit 9, were sent immediately to members of the distribution department, to production executives, and in some cases to managers of Publix theaters and other theaters.
Short subjects were listed on a schedule similar to that illustrated by Exhibit 9. Generally they required less than one week for production. Consequently, their release dates were determined in final form without recourse to a tentative schedule.
Paramount pictures were released on an average of one each week, with two released during one week in every four. This system did not always operate as planned, but as a general rule changes were infrequent. During the 1929-1930 season every fifth picture released by the company was a costly special. In the president's opinion this was an unwise plan. He believed that the market could not absorb so many costly cinemas, and that as a result none of them would return the maximum possible income. He believed that the company should produce more pictures of the quality of Personality Pictures and Commander Specials.
The Paramount Famous Lasky Corporation in 1929 was producing an unusually large number of costly pictures. This