Harvard business reports (1930)

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194 HARVARD BUSINESS REPORTS Exhibit 9 Final Release Schedule Used by Paramount Famous Lasky Corporation 1929-1930 Final Release Schedule 1st Quarter Release Date Production Number Kind of Picture Synchronization Sound Production Title Director Cast Date Booked 15/ Quarter Sept. c 0 "a 1° '55 £ 3U d 0 0 | 5' Oct. O « § ■» £? 3 > 0 5 c 0 d GO Nov. Preceding Schedule No. Replaced by this Schedule No. Date issued. Date issued situation was a direct result of the advent of talking pictures and the subsequent availability of stage stars, stage plays, musical comedies, and operettas. To insure its position in the motion picture industry, the Paramount Famous Lasky Corporation, and likewise its competitors, had purchased numerous stage successes and had procured famous stage actors at high salaries. Because of the time element in musical pictures, immediate production and release was necessary for them. The time element was not so important in the case of dialogue plays, but because the stage actors were under contract, the company could not afford to delay production. It might have withheld release of its dialogue pictures until a more opportune time, but in so doing would