Harvard business reports (1930)

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3QO HARVARD BUSINESS REPORTS pictures at prices which were unreasonably high; or a salesman in an attempt to secure a greater volume of sales may have browbeaten the exhibitor into overbuying. In other cases a change in local business conditions may have made a fulfillment of the original contract impossible. If a theater is sold under such circumstances the buyer might argue that he is entitled so to readjust his inventory as to give him a reasonable opportunity for success. It must be said that, in theory, the former owner would have had an equally good chance for relief had he applied for it. It is not equally clear that in practice the same measure of relief would be granted him. If, for example, the former owner had been a frequent violator of contract obligations, it is quite understandable that the credit committee might be more willing to make an adjustment with a new man who was able to instill confidence in his sincerity and honesty. It would seem wiser for a distributor to recognize these facts as essentially good business policy than to attempt to enforce conditions unsatisfactory to the exhibitor. It would appear, therefore, that aside from any question of legality, expediency would suggest to a distributor that when a theater was sold and the new owner wished to readjust the contract, the distributor, before some impartial body, should reconsider the terms proposed by the exhibitor rather than uniformly to insist upon complete compliance with them. November, 1929 H. T. L.