Harvard business reports (1930)

CALIFILM CORPORATION 429 price was $3 per year. The company publishing the Exhibitors Herald and Moving Picture World was the only motion picture publisher that was a member of the Audit Bureau of Circulation. Exhibit 1 shows an analysis of the circulation of this magazine, given by the Standard Rate and Data Sertice for November, 1928. Such information was not available for the other magazines. Motion Pictures Today was a weekly paper published in New York City. It was largely an editorial paper and took active part in many of the controversies in the industry. It was owned by the owner of the Exhibitors Daily Review. Motion Pictures Today claimed a circulation, not entirely paid, of 25,000. Its subscription price was $2 per year. Exhibit 2 lists the advertising rates of several of the motion picture trade papers. Exhibit 2 Advertising Rates of Certain Motion Picture and Amusement Trade Papers* 1 Page % Page % page 34 Page Film Daily 1 time $1 80 . 00 $ 90 . 00 $ 45 . 00 13 times 160.00 80.00 40.00 26 times 150.00 75 .00 37. 50 52 times 140.00 75 00 37. 50 Exhibitors Daily Review 1 time 125.00 67.00 36.00 24 times 1 20 . 00 64 . 00 34 • 00 72 times 110.00 60.00 32.00 260 times 100.00 55 .00 30.00 ZiVs — Unit Rates 400.00 200.00 100.00 Variety Transient rates 500.00 260.00 135.00 Motion Picture News 1 time 165.00 87.50 47.00 13 times 160.00 85.00 45 00 26 times 155 .00 82.50 42.50 52 times 150.00 80.00 40.00 Exhibitors Herald and Moving Picture World 1 time 200.00 $133.50 100.00 13 times 185.00 123.50 92.50 26 times 175.00 117.00 87.50 Motion Pictures Today 1 time 250.00 130.00 65.00 13 times 225.00 117.00 58.50 26 times 200.00 104.00 52.00 ♦Source: Standard Rate and Data Service, November, 1928.