Harvard business reports (1930)

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FRANCE 465 The yearly consumption capacity of the French feature film market was estimated by the French Motion Picture Chamber of Commerce at 600 films. This permitted a double-feature program policy in many theaters. American interests considered this estimate to be too high. The number of feature films distributed in 1929 was only 437, possibly because of the suspension of business by American companies.11 Exhibit 2 shows the apportionment of the market for 1929. Exhibit 2 Feature Film Distribution in France, 1929* Source of Production Number Source of Production Number France Semi-France f. United States Germany. . . . Italy Great Britain. Russia 52 o 211 130 3 23 9 Denmark Sweden Poland Czechoslovakia Armenia Miscellaneous. . Total 3 1 1 1 1 2 437 * Source: Cinematographic Francaise, January, 1930. f See Article III of Film Decree, page 456. The production of motion pictures in France was stimulated by the protection afforded. Exhibit 3 shows the increase in the average cost of the productions. Exhibit 3 Production of French Feature Films, 1924-1928 Approximate Cost per Film The number of companies engaged in production was greater than the number in the United States, many companies producing a single feature film and no company making more than 10 pictures during the year. The largest producers in the United States offered from 40 to 70 feature pictures each year. The average 11 See page 455 of this case.