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Clayton Theater1 motion picture theater
Theater Equipment — Selection of Sound Equipment to Be Installed in Theater. With the advent of sound pictures, the manager of a large and successful motion picture theater considered the advisability of installing sound reproducing equipment. Convinced of the necessity for such installation, he weighed the advantages offered by the different types of equipment. A study of the expenses involved, the advances made in technical developments, the policies of the large producers, and the contracts offered led the manager to decide in favor of the VitaphoneMovietone system.
(1928)
The Clayton Theater, built in 1922, was located in the second largest shopping district of Clayton, a suburb of metropolitan Cleveland. It was second in size of a group of five Clayton motion picture theaters and the most attractive in appearance. Clayton, a city of 1 20,000 population, was largely residential and was one of the richest suburbs in the district. A large part of its inhabitants had occupations in Cleveland and were enabled to commute to and from the city daily because of the excellent transportation service. From the time it was opened until the later months in 1928, the theater had experienced remarkable success in securing the patronage of the public. In November, 1928, although the manager of the Clayton Theater had found that gross revenue and profit were increasing, it was his belief that the installation of sound reproducing equipment should be considered.
Sound pictures had been introduced in the larger theaters of the country earlier in the year. It was evident that those theaters in which sound systems had been installed were drawing an abnormal attendance. The first local theaters to introduce sound in motion pictures were located in Cleveland proper, and the effect upon the attendance at the Clayton theaters had been scarcely noticeable. By September, 1928, a majority of the larger theaters in Cleveland, and the largest theater in Clayton had installed
1 Fictitious name.
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