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Ford Theaters, Incorporated1.2 theater operating company — motion pictures
Depreciation — Method of Calculating, for Theater Equipment. In view of its expansion policy, a company operating a chain of neighborhood motion picture theaters believed it necessary to adopt a systematic method of calculating depreciation on its theater equipment. The three methods proposed were: to employ an accountant to install what he believed to be an adequate method; to adapt to each theater the composite average depreciation rates utilized by some of the most successful theater operating companies; and to segregate the equipment into several classifications in a manner similar to that used by a large theater operating company and to establish depreciation rates for each classification in a like manner.
(1929)
Ford Theaters, Incorporated, of San Francisco, California, owned and operated a chain of four neighborhood theaters located in the outlying districts of the San Francisco Bay regions. In July, 1929, the company was preparing to open a de luxe theater in Alameda, a town of about 30,000 inhabitants, and had formulated plans for 3 similar additional units to be constructed in near-by cities during the following 18 months. Since its organization the company had maintained its theater equipment in excellent condition but had given little thought to the derivation of a scientific method of figuring depreciation. In view of the company's immediate and future expansion policy and the radical changes that were taking place in theater equipment, the president believed that the company should adopt a more systematic method of calculating depreciation rates. He therefore instructed the treasurer to investigate possible methods of such calculations, especially those used by the large theater chains.
To familiarize himself with the details of his task, the treasurer had prepared a complete cost analysis of the company's new Alameda Theater. Parts of this analysis are shown in Exhibits
1 Fictitious name.
2 Adapted in part from articles written for the Exhibitors Herald-World by George Schutz, January 19, 1929; and A. J. Michel, August 3, 1929.
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