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PUBLIX THEATERS CORPORATION 517
exhibition of the pictures he had bought in previous years, as well as with recommendations from theater managers, district managers, and division managers as to what type of pictures they thought should be purchased for the ensuing year. With this information he combined his own general knowledge of the conditions in the industry and of the quality of the new year's pictures. Many factors outside the actual requirements of the various theaters in the chain influenced his purchasing. Prices demanded by producers, the quality as well as the type of their pictures, and the relations between the producing company and the theater company influenced the purchaser's decisions. In some instances the company had entered into contracts to take a substantial part of the product of certain producers over a period of years. The object of these contracts was to assure to the company the use of a product which it had found over a long period to be particularly suited to its requirements, and also to preserve the goodwill which its theaters were building up by advertising the trade brands and the stars and featured players of those companies.
After the pictures had been contracted for it was necessary to schedule them to the company's theaters. The booking department of the New York office prepared programs from six to eight weeks in advance for all the theaters using the pictures and other entertainment that had been purchased or contracted for. These programs were prepared on master booking sheets and sent direct to the managers of all the theaters, with copies sent to the district and division managers. The theater managers were instructed to inspect the programs assigned to them and to report any suggestions or criticisms they had to their district or division managers.
Each theater manager studied the different pictures assigned to him for their story values, for the box office attraction of their stars, and particularly for any local appeal the pictures might have. Pictures which might be offensive to the class of people who attended his theater he would ask to have eliminated. He also might ask for a rearrangement of his program to take advantage of local events and special occasions. When the theater manager had completed his study of the program assigned to his theater and had indicated any suggestions, he sent it to his division or district manager, who either recommended or refused to recommend his suggestions. The district or division manager