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Mokan Theaters, Incorporated1 theater operating company — motion pictures
Executive Organization — Selection of Managers for Chain Theaters. A company which had recently acquired a small chain of motion picture theaters for operation, in determining the type of manager to place in its theaters, considered the two general types available: the chain manager, who was a local representative of a central organization, and the independent manager, who assumed practically the entire burden of responsibility for the local theater. Believing that local conditions demanded different types of entertainment in the different theaters and that the managers should be able to analyze their communities, to determine effective methods of exploitation, and to cooperate with local business men in carrying out such exploitation, the company decided to select its theater managers from those of the independent type.
(1929)
Mokan Theaters, Incorporated, was organized in 1928 to operate a chain of motion picture theaters. Mr. Mokan had operated successfully for a number of years a motion picture theater in Centerville, New York. During 1928, the corporation acquired for operation five additional theaters. Four were purchased from a circuit in financial difficulties and the fifth was leased for operation. The company planned to lease additional theaters in 1929. Because of existing contracts for services and film rentals, the company had made no changes in the policies of the acquired theaters during 1928. In March, 1929, however, it was considering the type of manager to place in its theaters for the theatrical year 19 29-1 930.
There were two general types of managers available: the chain manager, who was a local representative of a central organization; and the independent manager, who assumed practically the entire burden of responsibility for the local theater.
It was Mr. Mokan's desire to introduce his own theories of theater management. In his opinion, a central purchasing department could buy pictures and supplies much more effectively
Fictitious name.
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