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VULCAN THEATERS CORPORATION 535
Enthusiasm and the ability to inspire others with enthusiasm were among the principal requisites for all successful showmanship. While a few exceptional individuals could stir enthusiasm within themselves and maintain it, a majority acquired it by contact with others interested in the same type of work. It was believed that a group of new men trained at a school under the direction and inspiration of a combination showman and teacher could be fired with more enthusiasm for their work than they could acquire in the same length of time in any other manner. The existence of the school also would act as an incentive to the older managers to keep abreast of the latest developments.
In whatever manner the proposed school might select its men, it was believed that the selection should extend beyond the motion picture industry. It would be possible to accept for the school young men possessing considerable promise, even though they did not have any theater experience. Men could be drawn from the employees of the company, from colleges and high schools, and from other lines of business. Many young men, knowing that they would receive proper training, would be attracted to the school.
Although no definite plans had been formed, it was suggested that should the company decide to establish a school, considerable helpful information might be derived from the Publix Theaters Corporation. The latter company had organized a theater managers' training school which from outward evidence had produced satisfactory results.
The Publix Theater Managers Training School3 was established in 1925 to develop an adequate number of well trained managers for Publix theaters. The school was placed in charge of one of the company's experienced employees. Lecturers were drawn from the executives of all branches of the Paramount Famous Lasky Corporation. The first group of students was recruited from various sources, including industries, colleges, and a few outstanding company employees. Catalogues were distributed to schools, colleges, and industries as a means of
3 The following information regarding the Publix Theater Managers Training School has been compiled from published sources, including Motion Picture Theater Management, by Harold B. Franklin; Transactions of the Society of Motion Picture Engineers, Volume 25; Motion Picture News, October 12 and 26, 1929; and various issues of the Film Daily and Variety.