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564 HARVARD BUSINESS REPORTS
distributor's Boston exchange, in an attempt to sell the new pictures, would first approach the large downtown theaters which always showed first-run pictures. One of the conditions demanded by the first-run theaters invariably was an argeement not to sell the pictures they bought to other theaters in Boston for showing earlier than two or three weeks after their showing at the first-run theaters.
The Modern, Beacon, and Scollay Square Theaters, which showed the first runs of the less popular pictures, usually obtained protection of two weeks against second-run theaters. The Keith-Albee Theater, a vaudeville and motion picture theater showing first-run motion pictures, usually secured two weeks' protection over second-run theaters. The Fenway and the Washington Street Olympia Theaters, which regularly showed the same pictures at the same time, and showed them at first run, obtained 28 days' protection over second-run theaters. Loew's State Theater and Loew's Orpheum, first-run theaters, with few exceptions, showed the same pictures though not at the same time. Those theaters exhibited the pictures of the United Artists Corporation and of the MetroGold wyn-M ay er Pictures Corporation, a subsidiary of Loew's, Incorporated. Pictures for the two theaters always were bought under the same contracts. These pictures were shown for a week at Loew's State, which enjoyed a week's protection over Loew's Orpheum, and were then shown at the latter theater for a week. Such a showing in sequence was known as a " joint first run." Loew's Orpheum had two weeks' protection over the next run. The Metropolitan Theater, the newest theater in Boston, showed each picture one week and enjoyed 28 days' protection over second runs. It was operated by the Publix Theaters Corporation, a subsidiary of the Paramount Famous Lasky Corporation, and as a rule showed Paramount pictures. The Scollay Square Theater, which was operated by the Publix Theaters Corporation, often showed a picture that had been shown at the Metropolitan Theater within the Metropolitan Theater's period of protection. Thus the latter might have seven days' protection over the Scollay Square Theater, which might then show the picture seven days and enjoy the remaining fourteen days of the Metropolitan Theater's protection. The Scollay Square Theater at times showed a picture on the same day and date with the Washington Street Olympia. Frequently the