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568 HARVARD BUSINESS REPORTS
was to be granted to first and second-run theaters. Theaters showing third-run pictures were to be protected by a provision preventing fourthrun theaters from showing a picture until after its third-run showing. Subsequent-run theaters likewise were to follow in sequence and were not to be separated by periods of protection. An entire week was to be left open for each run whether or not the theater showed the picture that long. This provision was to allow time for choice of dates and proper allotment of prints. All theaters were to be required to date the showing of a picture during the week in which it was available. If this were not done, such theaters were to lose their protection and the pictures would become available for the next run according to schedule. An exhibitor who neglected to show a picture during the allotted time could show the same picture at a later time whenever a print was available for his use.
Under this plan the granting of protection and the dating of a picture would follow an automatic program beginning with the day on which a picture was first shown by a first-run theater. Thus, any exhibitor could ascertain exactly when he was entitled to show a certain picture as soon as the first-run exhibitor had set a date. The plan further provided that the period of protection be reckoned from the last day of a previous showing. To illustrate his plan the theater manager explained that if a picture was given a first run from April i to April 7, for example, it could be shown at a second run during the week of April 29 to May 5, as a third-run picture during the week from May 13 to May 19, fourth-run during the week from May 20 to May 26, fifth-run during the week from May 27 to June 2, and sixth-run during the week from June 3 to June 8.
The theater manager who had worked out this plan believed that it would solve many of the problems which had developed as a result of the diversity of protection arrangements. The automatic sequence of showings would return to an exchange a steady flow of income. It would ease the work of the booker at the exchange. By systematic protection the plan would remove the friction between the exchanges and the theaters which had existed because of dating problems and the difficulties of the exchanges in keeping a sufficient number of prints available at all times. The originator of this plan also believed that if his plan were adopted throughout the United States, all distrib