Harvard business reports (1930)

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WELLINGTON THEATER Exhibit i 575 Actual Exhibitor Contracts Illustrating the Bargaining Nature of Price Negotiation Table I Edgeworth Theater's Contract for Superior Pictures* Block #i Star Number Number of Pictures Price per Picture Quoted by Salesman Exhibitor's Tentative Offer per Picture i 3 $6o $35 2 3 75 25 3 3 75 30 4 4 5o 25 5 4 60 30 6 i omitted from contract 7 2 50 20 8 3 50 i7-5o 9 3 35 15 IO 2 50 15 ii 4 50 15 12 2 50 15 13 3 50 15 Foreign Productions 2 35 7-5o * The Edgeworth Theater had a seating capacity of 900 and was situated in a mid-western city of 15,000 population. Its prices for films, therefore, were on a lower level than those of neighborhood houses in metropolitan areas. Block #2 Special Production Number Price per Picture Quoted by Salesman Exhibitor's Tentative Offer per Picture 1 $60 + 30% to $300* $30 2 60 + 3° to 300 30 3 60 + 30 to 300 30 4 60 + 30 to 300 30 5 60 + 30 to 300 30 6 60 + 30 to 300 30 7 60 + 30 to 300 30 8 60 4 30 to 300 30 9 60 + 30 to 300 30 * This was a percentage quotation which called for a guaranty of $60 to apply against 30 % of the gross up to $300. All receipts in excess of $300 would be split equally between distributor and exhibitor.